Social Media Marketing Executive| Remote | Pakistan | PKR Salary

Client Introduction:
We deliver world-class accounting and advisory services with personalized attention, helping nonprofits, healthcare centers, SMBs, and government entities turn compliance into opportunity and thrive.

Job Description:
Own and grow our firms digital presence across LinkedIn, Facebook, and website. Plan and publish compliant, authoritative content; build partner thought leadership; and lay the groundwork for Meta Ads and LinkedIn Ads that generate qualified inquiries from target industries (nonprofits, healthcare, SMBs, HNWIs, etc.).

Key Responsibilities

• Build a channel strategy for LinkedIn (company and leadership profiles) + Facebook (company only) aligned to firm goals (brand authority, lead-gen, recruiting).
• Create a monthly content calendar: service spotlights, audit/assurance explainer posts, tax deadlines, case studies, partner POVs, webinars/events, testimonials (where permitted).
• Maintain audience personas and messaging pillars; ensure tone is professional, clear, and compliant.
  
• Write, edit, and publish posts; coordinate simple creatives (Canva/Adobe) and short clips (webinar snippets, reels).
• Coach partners/CPAs for LinkedIn thought leadership (ghostwriting, post prompts, commenting playbooks).
• Repurpose long-form assets (blogs, guides, webinars) into carousels, short posts, and email snippets.
• Keep the website blog/news updated; coordinate with SEO for keywords and internal linking.
  
• Monitor comments/DMs; route inquiries to the right team within 1 business day.
• Social listening for regulatory changes, deadlines, and industry news to inform content.
  
• Set up UTMs, channel dashboards (GA4 + platform analytics; CRM if available) and report monthly on:
• Reach, engagement, website traffic, session quality
• Content performance by theme
• Leads and form fills attributable to social
• Run A/B tests on hooks, creatives, and CTAs; apply learnings to the next calendar.
  
• Ensure content adheres to professional standards (accuracy, confidentiality, no client data, fair-balance claims).
• Implement an approval workflow with partners for technical posts.
• Maintain an assets library (brand templates, disclaimers, partner bios, headshots).
• Paid Ads (Future-Ready Activate when budgeted)
• Prepare ad foundations: Meta Pixel, LinkedIn Insight Tag, conversion events, consent banners, and UTM schema.
• Build audiences (site visitors, lead lookalikes, job-title/industry targeting).
• When approved: launch Meta (FB/IG) and LinkedIn campaigns for lead gen, events, and remarketing; manage budgets, creatives, and weekly optimizations.

Qualifications

• -1.5 - 2 years in B2B social media (professional services preferred: accounting, audit, finance, consulting, or legal).
• Outstanding copywriting/editorial judgment; ability to translate technical topics into plain English.
• Hands-on with LinkedIn Pages, Meta Business Suite, GA4, and a scheduler (e.g., Buffer, Hootsuite).
• Basic design/video skills (Canva/Adobe), and CMS familiarity (WordPress/HubSpot CMS or similar).
• Comfortable with UTMs, funnels, and basic SEO; understands privacy/consent and professional-ethics constraints.
• Nice-to-Haves: LinkedIn Ads Certification, Meta Media Buying Certification, GA4 Certification; experience with CRM (e.g., HubSpot) and lead attribution.
• KPIs / Success Metrics
• Growth in engaged followers (LinkedIn primary) and qualified traffic to priority service pages.
• Monthly content cadence hit rate ( 90% of planned posts shipped).
• Leads from social (form fills, consultation bookings) and cost per lead once ads launch.
• Event/webinar registrations, newsletter sign-ups, and partner profile reach.
• Response time to inbound messages/comments.
• Deliverables & Cadence
• Monthly: Content calendar + asset pack; performance report with insights and next actions.
• Weekly: 35 LinkedIn posts (mix of firm page + partner profiles), 23 Facebook posts, website update if applicable.
• Quarterly: Theme plan (deadlines, regulatory updates, campaigns), creative refresh, and audience tests.
• When ads start: Media plan, audiences, creatives, tracking map, and weekly optimization logs.
  
  Other Details:
• Experience: 2+ yrs experience
• Location: Remote
• Employment Type: Full-time
• Salary Package: Market Competitive
  
• Working Days: Monday to Friday
• Work Timings: Not specified but a few hours of overlap with USA time.
  
  About HR Ways:
  "HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983az to stay updated or visit www.hrways.co to know more."