Job Openings SEO Specialist / SEO Strategist | Hybrid in Lahore | PKR Salary - Tax Free | Night Shift

About the job SEO Specialist / SEO Strategist | Hybrid in Lahore | PKR Salary - Tax Free | Night Shift

Hiring SEO Specialist / SEO Strategist | Hybrid in Lahore

Client company introduction: 

A US-based services company building a digital marketplace where buyers and sellers can trade digital goods securely & efficiently.

Job Description:

  • SEO Strategy: Create a complete SEO strategy for All4Gamers. Build keyword maps for game categories, services, product pages, seller pages, and blog content. Plan SEO structure for accounts, boosting, items, currency, and future gaming categories. Identify commercial keywords, informational keywords, and long-tail keywords. Build a 12-month SEO roadmap with clear monthly priorities.
  • Marketplace SEO Structure: Plan SEO-friendly URL structures. Guide category page structure for gaming marketplace pages. Create SEO strategy for pages. Suggest internal linking between categories, products, guides, seller stores, and trust pages. Avoid duplicate content issues on similar product/category pages. Plan canonical tags, pagination handling, filters, and index/no-index rules.

  • Technical SEO: Audit website crawlability and indexability. Guide developers on sitemap.xml, robots.txt, canonical tags, meta tags, heading structure, and redirects. Monitor Google Search Console. Identify and fix indexing issues. Review site speed, Core Web Vitals, mobile usability, and structured data. Ensure important pages are easy for search engines to crawl and understand. Work with developers to implement technical SEO recommendations.

  • Structured Data / Schema: Recommend and validate structured data for marketplace and e-commerce pages. Work on schema types where relevant, such as Product, Breadcrumb, FAQ, Review, Organization, WebSite, and Article. Ensure structured data is implemented properly and does not violate Google guidelines. Help improve Google's understanding of product/category pages.

  • Content SEO: Create monthly content plans for blogs, guides, landing pages, and category content. Prepare content briefs for writers. Review content for search intent, keyword placement, readability, and quality. Suggest helpful content topics such as: How to buy gaming accounts safely, Best marketplace for game boosting, GTA 5 account buying guide, How escrow protects buyers and sellers, and Game-specific account and boosting guides. Make sure content is useful, trustworthy, and not low-quality AI-generated content.

  • On-Page SEO: Write or review meta titles and meta descriptions. Optimize H1, H2, page copy, image alt text, internal links, and FAQs. Improve category page content without making it look spammy. Optimize pages for both users and search engines. Ensure pages clearly explain the marketplace purpose.

  • Off-Page SEO / Authority Building: Suggest safe and long-term backlink strategies. Identify gaming websites, blogs, forums, communities, and review sites for outreach. Avoid spammy link-building methods. Build authority through useful content, partnerships, PR, and niche-relevant mentions.

  • AI Search & Modern SEO: Understand how AI search, AI Overviews, and changing SERP behavior can affect organic traffic. Create content that is clear, useful, trustworthy, and structured enough to be understood by both search engines and AI-based search experiences. Use AI tools for research, clustering, briefs, and content support, but avoid publishing raw AI content without human review. Focus on topical authority instead of only individual keywords.

  • Reporting: Prepare monthly SEO reports. Track keyword rankings, organic clicks, impressions, indexed pages, top pages, CTR, and technical issues. Report progress from Google Search Console and analytics tools. Clearly explain what was done, what improved, and what needs development support.

Requirements:

  • 2 to 5 years of SEO experience.

  • Experience with e-commerce, marketplace, SaaS, gaming, or digital products is preferred.

  • Strong technical SEO understanding.

  • Strong keyword research and content planning skills.

  • Experience with Google Search Console and GA4.

  • Understanding of structured data/schema.

  • Understanding of duplicate content, canonical tags, filters, pagination, and faceted navigation.

  • Ability to work with developers, writers, designers, and marketing team.

  • Good written English and strong research skills.

  • Must understand long-term SEO and avoid black-hat techniques.

Working Conditions & Benefits:

  • Location: Lahore, Gulberg office — hybrid model with remote option available.

  • Work Hours: 7:00 PM to 4:00 AM (including 1-hour dinner/break), aligned with the US time zone.

  • Weekends off.

  • Compensation: Salaries paid in USD at a fixed exchange rate, tax-free

  • Growth: A diverse, inclusive, and learning-focused environment where you can build upon your skills with a yearly personal development budget.

  • Compensation Package: PKR equivalent of USD at a fixed rate

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M to stay updated or visit www.hrways.co to know more.


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