Marketing Manager (Onsite | Karachi | PKR)

About Client

Hiring for a UK-based virtual food brand platform.

Role Objective

To drive brand growth, store-level GMV uplift, and campaign performance across all brands under the company through commercially driven marketing strategy, hands-on execution, and structured team building.

Core Responsibilities

Aggregator Revenue Growth & Campaign Strategy

• Design, execute, and optimise promotional mechanics (BOGOF, % discounts, bundles, LTOs).
• Manage and optimise in-app marketing placements across Uber Eats, Deliveroo, and Just Eat.
• Allocate and manage aggregator marketing budgets in alignment with revenue strategy, in collaboration with Strategy and Finance teams.
• Track campaign uplift, visibility boosts, and ROI to continuously improve performance.
• Improve listing conversion through image optimisation, menu positioning, and offer structuring.
• Paid social advertising is not the primary focus of this role at the current stage.

Launch & Go-To-Market Execution

• Lead go-to-market strategies for new brand and store launches.
• Ensure all aggregator listings are fully optimised prior to launch.
• Coordinate launch creatives, signboard direction, and store visual consistency.
• Structure launch offers to maximise ranking, visibility, and early traction.
• Align closely with operations to ensure smooth and timely rollouts.

Brand & Content Oversight

• Own and manage the monthly campaign calendar across all brands.
• Ensure consistency in tone, messaging, and brand positioning.
• Oversee creative assets including menus, banners, headers, and website updates.
• Plan and coordinate photoshoots and content production.
• Direct influencer collaborations where strategically relevant.
• In the early phase, be hands-on with creative execution when required (e.g., header updates, campaign creatives) until the department is fully built.

Reporting & Performance Management

Produce weekly and monthly marketing performance reports.

Track and analyse:

• GMV uplift per campaign
• Offer ROI
• In-app marketing performance
• Store launch performance
• Present insights, learnings, and recommendations directly to the founders.

Department Building & Leadership

• Structure and scale the marketing department.
• Hire, train, and manage Marketing Coordinators and Creative Executives as required.
• Implement reporting systems, campaign frameworks, and creative workflows.
• Build a performance-first, commercially driven marketing culture.

Ideal Candidate Profile

• 3-4 years of marketing experience, preferably in food, retail, or e-commerce.
• Strong commercial understanding of revenue and promotional mechanics.
• Experience managing campaign strategy and optimisation.
• Comfortable analysing Excel-based revenue models and translating insights into marketing action.
• Basic hands-on creative capability (Canva / Adobe proficiency required).
• Organised, structured, and execution-focused.
• Comfortable operating in a fast-scaling, founder-led environment.
• Capable of building systems and processes from scratch.
• Experience managing large Meta ad budgets is not required at this stage.

Other Details:

Work Type: Onsite
Working Days: Monday to Friday
Work Time: 11:30 am - 7:30 pm
Experience: 3-4 year
Employment Type: Full-time
Location: Clifton Block 8, Near Teen Talwar, Karachi, Pakistan

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M to stay updated or visit www.hrways.co to know more.