Social Media Manager | Onsite | Salary in PKR

About Company:
Client company is a premier UAE-based online institute and Gold Approved Learning Partner for ACCA, providing specialized coaching for ACCA, CFA, and CIMA to over 10,000 students worldwide.

About Role:
We are seeking a creative, strategic, and detail-oriented Social Media Manager to lead and manage our digital presence across major platforms. The role focuses on content planning, brand positioning, audience engagement, website updates, and performance monitoring to ensure consistent growth and strong online visibility.


Key Responsibilities:

Strategy & Planning

• Develop and implement social media strategies aligned with organizational objectives

• Plan and manage monthly content calendars across platforms

• Identify opportunities to increase engagement, reach, and audience growth

Content Management & Execution:

• Oversee creation and publishing of high-quality content including posts, reels, carousels, stories, and videos

• Manage daily posting schedules and ensure consistency across platforms

• Coordinate with design and video teams for content production

• Maintain brand tone, messaging, and visual consistency across all digital platforms

Website Management:

• Manage and regularly update the organizations website with new content, images, announcements, and course information

• Upload creative content and ensure the website remains visually engaging and up to date

• Coordinate with internal teams to keep website information accurate and relevant

Collaboration & Campaign Coordination:

• Coordinate closely with the advertising and paid ads team

• Communicate campaign requirements, creatives, and content briefs for advertisements

• Ensure alignment between organic content and paid advertising campaigns

• Support integrated campaign execution through cross-team collaboration

Analytics & Reporting:

• Track engagement, reach, audience growth, and other performance metrics.

• Prepare weekly and monthly performance reports.

• Provide insights and recommendations based on analytics to improve performance.

Community Management:

• Monitor comments, messages, and audience interactions across platforms

• Ensure timely and professional responses to queries and feedback

• Strengthen online community engagement and brand presence

Requirements:

• Minimum 16 years of education

• 2–3 years of experience in Social Media Management

• Experience in the education industry is highly preferred

• Strong understanding of Facebook, Instagram, LinkedIn, TikTok, and YouTube

• Strong content sense, creativity, and branding awareness

• Excellent communication, coordination, and organizational skills

About HR Ways: HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world. Join our WhatsApp Channel https://whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M to stay updated or visit www.hrways.co to know more.