Performance Marketing Specialist | Hybrid in Lahore | PKR Salary - Tax Free

Hiring Performance Marketing Specialist | Hybrid in Lahore

Client company introduction: 

A US-based services company building a digital marketplace where buyers and sellers can trade digital goods securely & efficiently.

Job Description:

• Paid Ads Management: Plan, launch, and manage Google Ads campaigns. Manage Search Ads, Performance Max, Display, YouTube, and retargeting campaigns where needed. Manage Meta Ads, TikTok Ads, and other paid channels if required. Test campaigns for different game categories such as accounts, boosting, items, and currencies. Optimize campaigns based on CAC, ROAS, conversion rate, and customer quality. Create separate strategies for buyer acquisition and seller acquisition.

• Google Ads & Current Market Techniques: Apply strong understanding of Google Search Ads, Performance Max, Smart Bidding, audience signals, retargeting, and creative testing. Utilize AI-powered campaign features such as Google's AI Max for Search campaigns (search term matching, text customization, final URL expansion). Use automation carefully without losing control of budget, targeting, and quality. Keep campaigns compliant with Google Ads policies, especially for gaming, marketplace, digital goods, and account-related products.

• Tracking & Analytics: Set up and manage Google Analytics 4 (GA4) and Google Tag Manager. Configure important conversion events such as sign up, add to cart, purchase, seller registration, wallet top-up, order created, and checkout started. Understand GA4 key events and how to use them for campaign optimization. Work with developers to fix tracking issues. Understand UTM tracking, attribution, conversion funnels, and retargeting audiences. Apply basic understanding of Consent Mode, cookie consent, and privacy-friendly tracking.

• Landing Page & Conversion Optimization: Review landing pages and suggest improvements to increase conversion rate. Work with UI/UX designers and developers to improve page structure, CTA placement, trust elements, and checkout flow. A/B test different headlines, creatives, offers, and category pages. Improve user journey from ad click to purchase. Identify drop-off points in the funnel.

• Creative & Offer Testing: Coordinate with designers to create ad creatives, banners, videos, and short-form content. Test different offers for buyers and sellers. Create campaign angles for trust, instant delivery, verified sellers, escrow protection, and marketplace variety. Use AI tools to speed up ad copy, creative ideas, keyword grouping, and reporting, but with proper human review.

• Reporting & Growth Strategy: Prepare weekly and monthly performance reports. Track spend, revenue, CAC, ROAS, CTR, CPC, CPA, conversion rate, and customer quality. Suggest budget allocation across games, services, and countries. Identify best-performing categories and recommend scaling plans. Work closely with the CEO, project manager, SEO specialist, and design/development team.