About the job Creative Lead Strategist
Client Company Details:
Our Client is All-In-One Complete Digital Marketing and Software Development Company with a goal to empower Entrepreneurs, Startups, and Businesses through technology and Innovation, provide marketing services to E-Commerce Brands.
Job Title: Creative Lead Strategist - Meta Ads
Type: Full-Time
Reports To: Director of Performance Marketing
About the Role:
Were seeking a Creative Lead Strategist who has grown from a high-performing copywriter into a team leader capable of delivering Meta Ads that drive real business results. This role is ideal for someone who understands the psychology behind winning creatives, has hands-on experience writing successful ads, and can now lead a team to produce high-performing campaigns that consistently grow sales.
What You'll Do
- Lead and manage a cross-functional creative team of copywriters, designers, and media buyers.
- Own the creative strategy for Meta Ads (Facebook & Instagram) across 3-5 brands at a time.
- Ideate and validate ad concepts that align with the clients brand, audience, and sales goals.
- Oversee the execution of ad creatives from script to final asset, ensuring brand fit and performance potential.
- Work closely with the media buyer to analyze performance and continuously optimize creative direction.
- Maintain an average MoM sales growth of 33%+ per brand by launching winning creative consistently.
- Provide weekly creative performance insights and make strategic pivots where necessary.
- Coach and mentor junior creatives to elevate team output and skill level.
What Were Looking For:
- 2+ years of experience writing Meta Ads that have driven leads or sales.
- 2+ years of experience in a creative leadership or strategist role focused on Meta Ads.
- Proven track record of delivering winning ads that directly influenced revenue growth.
- Strong understanding of direct-response advertising, funnel strategy, and performance metrics.
- Ability to balance brand voice with performance-driven creative.
- Experience managing or collaborating with cross-functional teams (writers, designers, media buyers).
- Obsessed with testing, iteration, and creative experimentation.
- Bonus: Experience in niches like skincare, wellness, furniture, or other DTC industries.
Success Metrics
- Minimum of 1-2 winning ads launched per brand per month.
- Maintain 33%+ average MoM growth in sales across managed brands.
- Improved creative hit rate and asset delivery quality across the team.
- Proactive performance reviews and guidance for team creatives.
Why Join Us?
- Work with a performance-driven team in an ethical marketing agency
- Opportunity to shape ad strategy and make real business impact
- Get recognized and rewarded for every winning idea
About HR Ways:
HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.