Head of Marketing & Business Development (On-Site | Karachi | Salary Paid in PKR)

Client company introduction: 

Pakistan's Leading Manufacturers of high-quality packages, with over 30 years of excellence in the packaging industry.

Job Description:

The Head of Marketing will lead the strategic positioning of The Company as a premium partner for all sorts of flexible packaging. You will be responsible for penetrating blue-chip accounts and developing a robust export pipeline. Alongside that, you will be responsible for overseeing the entire sales and marketing division, ranging from client acquisition to social media branding.

Key Responsibilities:

Market Expansion: Develop and execute entry strategies for Pharma and specialized FMCG/Confectionery segments.

Gravure Leadership: Drive sales by curating a network of potential clients, emphasizing quality benchmarks for high-speed, high-definition output.

Technical Consultation: Act as a technical bridge between clients and production, advising on substrate selection (BOPP, PE, PET, CPP) and lamination requirements (Solventless/Solvent-based). Candidate must be well aware of the technical aspects of different packaging films as well as their use cases.

Export Development: Identify and establish distribution channels and direct client relationships in international markets.

Brand Stewardship: Oversee all corporate communications, trade show presence, and digital identity.

Requirements

• Experience: 10+ years of experience in the Flexible Packaging industry, with a focus on B2B marketing or business development.
• Proven Network: Established connections within the procurement departments of major Pharma and FMCG firms.
• Technical Mastery: Deep understanding of Rotogravure and Flexo printing, including prepress, lamination, as well as bag making knowledge.

Other Details:

Experience: 10 years of experience in the packaging industry

Work Timings: 10:00 am 7:00 pm

Work Days: Monday- Saturday

Work Mode: On-site

Location: FB Area, Karachi

Benefits:

• Non-Taxable Salary
• Annual bonus
• Subsidised lunch provided
• Fuel depends on the candidate (roughly 100 litres)

About HR Ways:

HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto to stay updated, or visit www.hrways.co to learn more.