Social Media and Lead generation Executive ( remote from Pakistan)

About Client Company:

Hiring for technology and professional services firm based in Toronto.

Key Responsibilities:

1. Social Media Management

• Plan, create, and schedule content across LinkedIn, Instagram, Facebook, and other relevant platforms.
• Build and maintain a consistent brand presence that positions the company as a credible, go-to name in the online space
• Create engaging posts, carousels, reels, and stories that drive visibility and engagement
• Monitor trends, engage with communities, respond to comments/DMs, and grow organic following
• Track and report social media performance — focus on what converts, not just what gets likes

2. Email Marketing

• Design and execute email campaigns for lead nurturing, promotions, and client retention.
• Build and manage email lists; segment audiences for targeted outreach.
• Write compelling email copy with strong CTAs that drive responses and bookings.
• A/B test subject lines, content, and send times to continuously improve open and click-through rates.
• Monitor deliverability, unsubscribes, and overall campaign health.

3. Lead Generation & Business Development Support:

• Monitor deliverability, unsubscribes, and overall campaign health.
• Proactively identify and pursue leads via LinkedIn, Facebook Groups, Instagram, referrals, and partner networks
• Handle inbound inquiries from ads, DMs, and contact forms — respond fast and qualify effectively
• Conduct basic screening to qualify leads and book discovery calls or consultations
• Maintain and update the lead pipeline in a CRM tool (HubSpot, Zoho, Pipedrive, or equivalent)
• Coordinate with the internal team for smooth lead-to-client handoff and onboarding

4. Reporting & Performance Tracking:

• Track and report weekly on key metrics: reach, engagement, leads generated, email performance, and conversions
• Maintain a simple performance dashboard (Google Sheets or equivalent)
• Continuously test, learn, and iterate based on data

Requirements:

• 1–2 years of experience in digital marketing, social media, or a growth/BD role.
• Prior experience in a software house, SaaS company, or tech startup is strongly preferred.
• Knows how to generate real leads — not just impressions and follower counts.
• Solid understanding of how to position a brand and create demand in the online space.
• Comfortable with email marketing tools (Mailchimp, Klaviyo, Apollo, or similar).
• Familiar with CRM tools and maintaining a clean lead pipeline.
• Strong written communication — can craft copy that actually converts.
• Self-starter who takes ownership and doesn't need micro management.
• Remote discipline: reliable, self-managed, consistent daily execution.

Other Details:

Experience: 1 -  2 years

Timings: Flexible

Job Mode: Full Time (remote)

About HR Ways:

HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world. Join our Whatsapp Channel https://shorturl.at/983az to stay updated or visit www.hrways.co to know more