About the job Social Media Specialist| Karachi| Pakistan| PKR Salary
About the job: Social Media Specialist| Karachi| Pakistan| PKR Salary
Client Company Introduction:
Role Overview
We are looking for a creative, data-driven Social Media Specialist who uses AI as their primary working tool. This is not a traditional social media role — you are expected to run end-to-end content pipelines, generate visuals, write platform-ready copy, schedule, and report, all powered by AI. You will bring an AI-first mindset that reduces manual effort and multiplies output quality across every client account we manage
Key Responsibilities
- Plan and manage monthly content calendars for multiple clients across LinkedIn, Instagram, TikTok, Facebook, and X (Twitter)
- Use AI to write all platform-specific captions, scripts, and copy — draft, refine, and adapt entirely through AI tools
- Generate AI-powered visuals and graphics for every post, story, and campaign without relying on a separate designer for routine content
- Build and manage automated workflows for content approval, scheduling, and cross-platform publishing
- Monitor trends, brand mentions, and competitor activity using AI, and suggest reactive content topics based on what is gaining traction
- Produce AI-generated monthly performance reports with clear insights, top-performing content breakdowns, and forward-looking recommendations
- Continuously A/B test captions, creatives, and formats to improve engagement and reach
- Repurpose long-form content — blogs, podcasts, videos — into short-form platform-ready assets using AI
- Collaborate with account managers and clients to align social activity with campaign goals and brand voice
AI Tools & How They Are Used
How It Improves the Work
ChatGPT
Full content generation — monthly calendars, captions, hashtag sets, scripts, campaign briefs, and repurposing long-form content into short platform posts
Claude
Brand voice refinement, bulk proofreading, tone consistency, summarising analytics into client-ready report copy, and drafting strategy notes
DALL·E & Nano Banana 2
Combined AI image generation for all post visuals, story covers, ad creatives, and campaign imagery — producing on-brand assets at scale without a designer
Make.com
End-to-end content pipeline automation — approval flows, scheduling triggers, cross-platform publishing, and client notification workflows
Pabbly
Automating repetitive tasks — form submissions, lead capture from social, approval routing, and CRM data sync
All tools above are in active used by us. Candidates must demonstrate real experience with at least three during the interview.
Qualifications & Experience
- 2+ years of social media management experience across multiple platforms
- Demonstrated, hands-on experience using AI tools for content creation, scheduling, or reporting
- Strong copywriting skills with the ability to adapt tone and format per platform
- Experience building or managing automated workflows using no-code tools
- Analytical mindset — comfortable interpreting performance data and turning it into action
- Creative eye for social visuals and an understanding of what performs on each platform
- Bonus: Experience managing multiple client accounts or working in an agency environment
What We Offer:
- Market Competitive Salary
- Two Eid bones for permanent employees
Other Details:
- Timings: 10 am to 6 pm
- Location: Karachi, Pakistan
- Work Mode: Onsite
- Working Days: Monday - Friday
About HR Ways:
HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://www.whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M to stay updated or visit www.hrways.co to know more.