Social Media Manager (Lahore, Onsite, PKR salary)

We're hiring a Social Media Executive- Lahore (Onsite)

About the Client:

The company operates in the wall coverings and interior décor industry, specifically focused on premium surface design, wallpapers, and decorative finishes.

About the Role:

We are looking for a creative and strategic Social Media Executive to lead our social media efforts and enhance our online brand identity. You will be responsible for developing comprehensive strategies, creating engaging multimedia content, and managing our online community across platforms like Instagram, LinkedIn, TikTok, and Facebook. The ideal candidate is a storyteller who uses data to drive results and stays ahead of rapidly changing digital trends.

Key Responsibilities

• Strategy Development: Design and implement a social media strategy aligned with broader business goals, such as increasing brand awareness or driving website traffic.
• Content Creation: Produce, edit, and schedule high-quality daily content including original text, graphics (via tools like Canva), and short-form video for Reels or TikTok.
• Community Management: Monitor social channels and respond to comments, messages, and reviews in a timely, brand-consistent manner.
• Analytics & Reporting: Track key performance indicators (KPIs) such as engagement rate and ROI using tools like Google Analytics or platform-native insights to optimize future campaigns.
• Advertising Management: Plan and execute paid social media campaigns (e.g., Meta Ads, LinkedIn Ads), including budget allocation and audience targeting.
• Cross-Team Collaboration: Work with marketing, sales, and creative teams to ensure brand consistency and coordinate product launches.
• Influencer Outreach: Identify and manage partnerships with influencers and brand ambassadors to expand reach.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent hands-on experience).
• Typically 2-4 years of proven experience as a Social Media Manager or Specialist.
• Proficiency with management tools like Sprout Social, Hootsuite, or Buffer.
• Basic graphic design (Photoshop, Canva) and video editing skills.
• Strong understanding of SEO and its application to social captions and search visibility.

Other Details:

Work Type: Onsite
Experience: 2-4 years
Employment Type: Full-time
Location: Lahore

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M to stay updated or visit www.hrways.co to know more.