About the job PRODUCT EXECUTIVE - LOYALTY & REWARDS
COMPANY OVERVIEW:
Our client, a Karachi-based, State Bank of Pakistan (SBP) regulated Electronic Money Institution (EMI), seeks to appoint an experienced professional for the following role:
Job Role
The Product Expert Loyalty & Rewards will support the design, development, and enhancement of our rewards program to increase wallet engagement, strengthen retention, and grow customer lifetime value. This role combines strategic thinking with hands-on execution and strong analytical skills to ensure a high-impact loyalty experience.
Key Responsibilities
- Define the loyalty and rewards product vision, strategy, and roadmap in alignment with the broader business goals
- Design and manage reward mechanics (points, cashback, tiers, gamification) that incentivize key user behaviours (e.g., frequent top-ups, high transaction volume)
- Collaborate with design, engineering, marketing, and operations teams to ideate, build, test, and launch rewards features
- Identify, evaluate, and manage partnerships with third-party brands for reward programs (co-branded offers, merchant discounts, brand rewards)
- Analyse loyalty program performance (e.g., redemption rate, active users, ROI) and run experiments (A/B tests) to optimize engagement
- Gather and act on user feedback to iterate on reward features
- Ensure compliance and risk management in reward design (fraud, abuse, regulatory constraints)
- Act as the internal expert on loyalty: educate teams, answer product questions, and help stakeholders understand reward dynamics
- Monitor market trends, competitive loyalty offerings, and emerging models (e.g., in fintech or gaming) to keep our program cutting-edge
Education
- Minimum 16 years of education, preferably a Masters degree in Business, Marketing, Economics, or a related field from an HEC-recognized or equivalent foreign institution.
Experience
- Minimum 3-4 years of professional experience, preferably in a large national/multinational organization with at least 1-2 years of related functional experience in a similar role at an equivalent position
- Prior experience in product management, with a focus on loyalty, rewards, or customer engagement programs (fintech experience is a big plus)
- Experience working with cross-functional teams (engineering, design, marketing, operations)
Requirements
- Data-driven mindset: ability to define, measure, and analyse loyalty KPIs
- Strong analytical skills, comfortable with cohort analysis, retention metrics, and financial modelling
- Excellent communication and stakeholder management
- Good understanding of gamification, behavioural design, and incentives
- Strong problem-solving skills and ability to balance business goals with user value
- Familiarity with compliance / regulatory issues related to rewards and promotions (especially in financial services)
Age
The candidate should preferably be not more than 33 years of age as of last date of submission of application.
If you have the required experience and educational qualification to take up the challenging role, you are requested to apply by December 19th, 2025 at http://jobs.hrs-int.com/
Only shortlisted candidates will be contacted.