Brand Manager (Wearables | Retail)

Brand Manager Lifestyle & Timepieces
We are seeking a strategic and creative Brand Manager to lead the growth, positioning, and market presence of our lifestyle brands, with a strong focus on timepieces. The role requires a balance of brand-building, commercial strategy, and cross-functional leadership to ensure consistent execution across marketing, retail, and digital platforms.

Key Responsibilities:

Brand Strategy & Growth

• Develop and execute brand strategies that align with the company vision and consumer trends.
• Conduct market research to identify customer insights, competitive landscapes, and new opportunities.
• Build and maintain strong brand identity, including messaging, positioning, and visual direction.
• Translate global and principal brand directions into effective, localized strategies.

Product & Category Management

• Manage product lifecycle, from assortment planning to launch and post-performance review.
• Collaborate with merchandising teams to create assortments that resonate with target consumers.
• Drive pricing, promotions, and product mix strategies to optimize sales and profitability.
• Keep abreast of industry and lifestyle trends, especially in timepieces and related categories.

Marketing & Consumer Engagement

• Lead integrated campaigns across digital, social media, PR, and in-store channels.
• Oversee the brands digital presence, ensuring engaging storytelling and community engagement.
• Monitor and analyze campaign performance, making data-driven improvements.
• Strengthen customer experience and loyalty through consistent brand touchpoints.

Retail & Channel Execution

• Partner with retail and sales teams to ensure brand consistency across all customer-facing platforms.
• Develop and implement visual merchandising standards.
• Provide training and guidance to retail teams for strong brand representation.

Partnerships & Influencer Marketing

• Explore and manage partnerships that enhance brand visibility.
• Cultivate collaborations with influencers, retailers, and strategic stakeholders.

Leadership & Financial Management

• Lead, train, and mentor team members to achieve brand goals.
• Manage brand and marketing budgets effectively to ensure resource efficiency.

Qualifications:

• Bachelors degree in Marketing, Business, or related field.
• Minimum 3 years experience in brand management, preferably in lifestyle, retail, or consumer goods.
• Strong understanding of brand building, digital marketing, and retail operations.
• Excellent communication and presentation skills.
• Highly organized, detail-oriented, and commercially driven.