Digital Marketing Manager (Retail)

Key Responsibilities:

• Develop and execute digital marketing strategies across social media, paid advertising, and online channels
• Drive lead generation initiatives to support business growth targets
• Manage and optimize social media campaigns to increase engagement and brand visibility
• Monitor, analyze, and report on campaign performance using web analytics tools
• Use data-driven insights to continuously improve campaign effectiveness and ROI
• Collaborate with internal teams to align digital efforts with marketing and business goals
• Stay updated on digital trends, tools, and best practices

Qualifications:

• Proven experience in digital marketing, social media marketing, and lead generation
• Strong understanding of digital marketing channels and campaign management
• Experience with web analytics tools (e.g., Google Analytics)
• Analytical mindset with strong problem-solving skills
• Excellent communication and collaboration abilities
• Bachelors degree in Marketing, Business, Communications, or a related field

Preferred Skills:

• Experience with digital advertising platforms (e.g., Meta Ads, Google Ads)
• Familiarity with the latest digital marketing tools and trends