Retail Marketing Associate – Loyalty Programs (Up to 45K)

Job Summary:

The Retail Marketing Associate is responsible for conceptualizing, developing, and executing customer loyalty programs, promotional campaigns, and bundling strategies that enhance customer retention and increase repeat purchases. This role plays a key part in strengthening brand loyalty and ensuring a seamless customer experience across all touchpoints in a fast-paced retail environment.

Key Responsibilities:

• Develop and implement loyalty programs, promos, and bundling offers tailored to various customer segments.
• Coordinate with merchandising, marketing, and sales teams to align promotions with business goals and calendar schedules.
• Monitor campaign performance and generate reports to assess ROI, engagement rates, and customer feedback.
• Manage loyalty program platforms and databases, ensuring data accuracy and compliance with privacy standards.
• Collaborate with IT or tech vendors on digital solutions related to rewards, e-vouchers, and app-based loyalty features.
• Conduct regular competitor and market benchmarking to keep programs relevant and competitive.
• Prepare promotional materials (physical and digital), including mechanics, T&Cs, and in-store collateral.
• Handle customer inquiries or concerns related to loyalty program mechanics and rewards.
• Support training of frontliners and store staff on new campaigns, promos, or systems.
• Continuously explore innovative ways to boost customer engagement and program participation.

Qualifications:

• Bachelor's Degree in Marketing, Business Administration, Retail Management, or related field.
• At least 23 years of experience in promotions, loyalty programs, or campaign execution in the retail or FMCG industry.
• Strong understanding of consumer behavior and retail marketing trends.
• Proficiency in Microsoft Excel, PowerPoint, and marketing platforms (CRM tools, loyalty systems, etc.).
• Analytical mindset with attention to detail and creative problem-solving skills.
• Excellent communication and coordination skills; ability to work cross-functionally.
• Experience with POS-integrated loyalty systems or app-based customer programs is a plus.