Loyalty Program Officer (FMCG | F&B)

Role: Loyalty Program Officer

Department: Marketing / CRM / Customer Loyalty
Reports to: Loyalty Program Supervisor / Marketing Manager
Work Location: Taguig

Job Summary:

We are seeking a Loyalty Program Officer with at least a year of experience in retail marketing, CRM, or customer engagement. The role is responsible for supporting the day-to-day operations, analysis, and execution of the supermarkets customer loyalty program. This includes assisting in program planning, monitoring redemptions, coordinating with stores and vendors, and analyzing customer data to support retention and repeat purchases.

Key Responsibilities:

• Assist in the execution of loyalty program campaigns, point-earning mechanics, and redemption promos across branches.
• Coordinate with store teams to ensure program guidelines, signage, and mechanics are correctly implemented at branch level.
• Track and monitor member sign-ups, redemption performance, and overall program health.
• Assist in preparing weekly and monthly reports on loyalty member growth, transaction behavior, redemption trends, and promotion effectiveness.
• Address customer inquiries and concerns about loyalty membership, points, redemptions, or reward availabilityonline and in-store.
• Liaise with vendors and third-party partners for rewards sourcing, catalog management, and delivery timelines.
• Support the team in planning seasonal campaigns, co-branded promotions, or in-store activations linked to loyalty.
• Ensure timely communication rollouts through SMS, in-store posters, cashier scripts, and emails.
• Monitor competitor loyalty efforts and assist in recommending improvements based on customer insights.

Qualifications:

• Bachelors degree in Marketing, Business Administration, Retail Management, or related field.
• 2-3 year of experience in a loyalty/CRM, retail marketing, or customer engagement role, preferably in supermarkets, groceries, or FMCG retail.
• Experience working with store teams or field operations is a strong advantage.
• Strong coordination, follow-through, and communication skills.
• Proficient in MS Excel (pivot tables, basic dashboards); familiarity with CRM or loyalty platforms is a plus.
• Comfortable working with large sets of customer data and drawing insights.
• Willing to visit branches and attend occasional weekend campaigns or activations.

Preferred Skills & Traits:

• Strong attention to detail and accuracy
• Analytical mindset with initiative to improve customer touchpoints
• Customer service orientation
• Ability to manage multiple tasks under tight deadlines
• Experience with SMS/email marketing, reporting tools, or customer segmentation is a plus