Modern Trade Marketing Associate Manager FMCG (Food & Beverage)

Job Title: Modern Trade Marketing Associate Manager FMCG (Food & Beverage)
Location: BGC, Taguig City
Work Arrangement: Work On-Site Daily

Role Overview

The Modern Trade Marketing Associate Manager role leads channel's trade marketing strategy development to accomplish business objectives across different product categories.

Key Responsibilities

• Develop Annual Channel Business Plan
• Define channel picture of success and must have SKU's
• Responsible for managing and monitoring DME for channel
• Leads execution planning and development of cascade materials
• Lead marketing touchpoint for Innovations on new product launches for specific channels
• Coordinate communication of trade initiatives and new products to Sales Operations and other stakeholders
• Prepare channel calendar and defines channel priorities as guide for specific account/area promotions
• Provide marketing assistance to sales team through answering queries on products and plans during customer engagements
• Initiate postmortem reviews of channel programs
• Co-develop and ensure implementation of TTA guidelines to ensure investments are optimized and strategies are put into action
• Ensures materials are designed and released according to brand guidelines

Qualifications

• Preferably Bachelors degree in Business-related discipline
• At least 3-6 years work experience in Modern Trade Marketing and Sales in FMCG/Food and Beverages
• Project Management, Financial Basics, and Strategic Planning
• At least 2 years experience in People Management
• Effective communication and negotiation skills