Senior Category Manager

Location: Pasay (Full Onsite)

Schedule: Day Shift | Monday to Friday

Role Overview

As the Senior Category Manager, you will lead the strategic development, execution, and performance management of the Health & Beauty category across online and offline (O+O) channels. Your goal will be to ensure the category remains competitive, innovative, and aligned with consumer trends, while driving revenue, market share, profit margins, and supplier income growth.

Key Qualifications

• Bachelors degree in Business, Marketing, or a related field; MBA is a plus.
• Minimum of 57 years in category management, merchandising, or related roles within retail or FMCG industries. Prior experience with leading FMCG companies and/or within the beauty and personal care sector is a must.
• Strong understanding of business drivers and retail/category economics; able to manage trade-offs between growth, profitability, and brand value.
• Proficiency in analyzing market trends, sales data, and customer insights to develop actionable category strategies.
• Proven experience in managing categories across physical retail and e-commerce channels, with a deep understanding of digital merchandising.
• Excellent interpersonal, leadership, and communication skills with the ability to influence internal teams and external partners.

Roles and Responsibilities

Category Strategy & Planning

• Develop and execute the long-term strategic plan for the Health & Beauty category across O+O platforms.
• Identify growth opportunities, emerging trends, and white space within the category to maintain competitiveness.
• Build and implement category roadmaps, assortment strategies, pricing, and promotional frameworks.

Performance Management

• Drive achievement of sales, margin, and income targets through effective category management and optimization.
• Monitor KPIs and conduct regular performance reviews with internal stakeholders and brand partners.
• Leverage data and consumer insights to continuously improve category performance.

Supplier & Brand Management

• Build strong relationships with key suppliers and brand partners, negotiating favorable terms and joint business plans.
• Lead annual line reviews, product launches, and promotional planning in collaboration with vendors.
• Ensure brand mix and product assortment reflect consumer demand and market dynamics.

Cross-Functional Leadership

• Collaborate with marketing, operations, digital, and supply chain teams to align on go-to-market strategies and campaign execution.
• Partner with eCommerce and in-store merchandising teams to ensure consistent and effective execution across platforms.
• Support inventory planning and replenishment processes to ensure availability and minimize stockouts or overstock.

Innovation & Consumer Focus

• Stay ahead of industry trends, beauty innovations, and customer preferences to shape the category vision.
• Drive innovation through testing of new formats, exclusive products, or differentiated brand experiences.