Marketing Strategist (Specialist Level)

Key Responsibilities:

• Support the development and execution of brand, marketing, and content strategies aligned with business objectives

• Collaborate closely with senior marketing and content leaders to translate strategy into actionable campaigns and content plans

• Contribute to brand positioning, messaging frameworks, and campaign concepts across digital and marketing channels

• Assist in guiding content direction to ensure consistency in tone, visuals, and overall brand identity

• Provide strategic input during campaign planning, brainstorming, and review sessions

• Help ensure brand consistency across digital platforms, social media, campaigns, and customer-facing materials

• Review marketing and content outputs and provide thoughtful feedback aligned with brand and campaign goals

• Monitor campaign performance, analyze basic data and insights, and recommend optimizations to improve effectiveness

• Stay informed on emerging marketing, branding, and consumer trends, including the use of AI-driven tools for planning, ideation, and analytics

• Utilize modern marketing and AI tools to improve workflow efficiency, creativity, and decision-making

• Work cross-functionally with internal teams and external partners to support integrated marketing initiatives

Qualifications:

• 3–4 years of experience in brand strategy, marketing, content strategy, or a related role

• Foundational understanding of brand positioning, content planning, and integrated marketing campaigns

• Experience working with digital marketing and social media platforms

• Strong analytical and problem-solving skills with the ability to interpret campaign performance data

• Comfortable using AI tools for content ideation, analytics, or workflow support

• Strong communication and collaboration skills

• Highly organized, detail-oriented, and able to manage multiple priorities

• Curious, proactive, and eager to grow in a strategic marketing career