Media Lead | Hybrid | Taguig

Job Description:
The Media Lead will manage digital media strategy, planning, and buying for retail-focused campaigns. This role requires strong expertise in performance marketing, data analysis, and stakeholder collaboration to ensure campaigns deliver measurable business results.

Key Responsibilities:

• Plan, execute, and optimize digital media campaigns across Meta, TikTok, Search, and other platforms
• Lead campaign performance during major sales events (e.g., 10.10, 11.11, brand sales)

• Analyze data and provide insights to improve ROI and business performance

• Coordinate with creative, brand, and commercial teams for campaign alignment

• Manage seller center accounts and oversee real-time ad operations

• Lead strategy and performance discussions with clients and internal stakeholders

• Mentor and guide junior media team members

Qualifications:

• At least 7 years of experience in digital media planning, buying, and performance marketing

• Strong expertise in Meta, TikTok, Search, and analytics tools

• Experience handling retail or brand accounts preferred

• Strong analytical, communication, and stakeholder management skills

• Proven experience managing high-impact, results-driven campaigns