Senior Content Lead | Makati

The Senior Content Lead is responsible for leading and executing the companys content strategy across digital and multimedia platforms. This role focuses on hands-on content creation while guiding and supervising the Marketing Assistant to ensure high-quality, on-brand, and timely content delivery. Reporting directly to the COO, the Senior Content Lead plays a key role in shaping brand voice, visual storytelling, and campaign execution that supports business objectives.

Key Responsibilities

Content Strategy & Execution

• Lead the creation and execution of content across digital platforms (social media, websites, campaigns, and internal materials).

• Develop content calendars and ensure timely delivery of all multimedia outputs.

• Ensure all content is consistent with brand voice, messaging, and visual standards.
  

Multimedia & Creative Leadership

• Handle multimedia content creation, including graphics, short-form videos, and visual assets.

• Review, edit, and approve content before publishing.

• Maintain quality and creativity across all content formats.
  

Team Supervision & Guidance

• Guide, supervise, and provide constructive feedback to the Marketing Assistant.

• Assign tasks, monitor progress, and support skill development.

• Foster a collaborative, positive, and performance-driven work environment.
  

Stakeholder Collaboration

• Work closely with the COO and internal teams to align content with business priorities.

• Provide updates on content performance, timelines, and deliverables.
  

Performance & Improvement

• Monitor content performance and suggest improvements based on engagement and results.

• Identify opportunities to improve workflows, tools, and content processes.
  

Qualifications

• Bachelors degree in Marketing, Communications, Multimedia Arts, or related field.

• At least 4–6 years of experience in content creation, multimedia, or digital marketing.

• Proven experience leading or supervising content or marketing staff.

• Strong skills in multimedia content creation (graphics, basic video, digital content).

• Excellent communication, organization, and leadership skills.

• Detail-oriented with strong quality control standards.

• Comfortable working directly with senior leadership.

• Experience in fast-paced or creative environments is a plus.