Karachi, Sindh, Pakistan

PPC Specialist

 Job Description:

Duties & Responsibilities:

  • Plan, optimise, implement and manage paid search campaigns for a variety of clients
  • Ensure PPC campaigns are up and optimised according to brief and best practice guidelines
  • Develop near and long-time paid search strategies and campaigns for clients
  • Manage medium to large-sized PPC budgets
  • Work with the content team to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion is possible
  • Perform keyword research and manage all bid management for your clients
  • Work with the  Digital Marketing Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy
  • Keep up to date with the latest industry trends
  • Analyse activity and performance of all paid search campaigns and report findings back to the Digital Marketing Manager and subsequent clients
  • Help to define PPCs strategies for a host of clients

Qualification & Experience:

  • 3 to 5 years of experience in a similar role (preferably client-side)
  • Proven track record in driving successful PPC and paid search campaigns

Skills Required:

  • Strong working knowledge of Google Adwords and all paid search platforms
  • Google Adwords certification preferable
  • Strong attention to detail
  • Passion for PPC and digital marketing in general
  • Effective communication and reporting skills
  • Strong track record in managing medium to large-sized budgets
  • Strong numerical and analytical skills
  • Good working knowledge of Google Analytics
  • Effective account management skills

Benefits:

  • Market competitive salary package
  • Career growth opportunities
  • Health care benefits
  • Provident Fund & EOBI
  • Subsidized transport facility (subject to availability)

  Required Skills:

Google Adwords Budgets Search Analytical Skills Google Analytics Account Management Analytics Campaigns Digital Marketing Marketing Strategy Salary Availability reporting Strategy Research Communication Marketing Management