Duties & Responsibilities:

• Optimizing content of the landing pages for search engine optimization
• Continuously perform keyword discovery to explore optimization opportunities
• Tracking, reporting, and analyzing website analytics
• Preparing detailed reports to highlight and monitor all relevant factors
• Developing and executing link building strategies
• Researching and remaining up-to-date with the latest SEO best practices and trends
• Coordinating with the web development team to ensure SEO best practices are being followed, recommending architectural changes to the website where necessary
• Coordinating with the marketing team to ensure SEO best practices are being followed on all digital platforms
• Researching the latest ranking factors and search engine algorithms
• Ensuring SEO best practices are being followed at all three levels: On-page, off-page and technical
• Constantly experimenting with different types of content to drive organic results

Qualification & Experience:

• At least a Bachelor’s Degree (preferably in a data-driven field)
• 1-2 years of prior experience in SEO & SEM
• Experience in CMS, Google Analytics and relevant keyword research tools
• Up-to-date with latest digital trends

Skills Required:

• Excellent written communication skills
• Ability to conduct research independently
• Ability to think creatively to identify and resolve problems
• Proficiency in MS Office

Benefits:

• Market competitive salary package
• Career growth opportunities
• Health care benefits
• Provident Fund & EOBI
• Subsidized transport facility (subject to availability)