Karachi, Sindh, Pakistan

SEO Specialist

 Job Description:

Duties & Responsibilities:

  • Optimizing content of the landing pages for search engine optimization
  • Continuously perform keyword discovery to explore optimization opportunities
  • Tracking, reporting, and analyzing website analytics
  • Preparing detailed reports to highlight and monitor all relevant factors
  • Developing and executing link building strategies
  • Researching and remaining up-to-date with the latest SEO best practices and trends
  • Coordinating with the web development team to ensure SEO best practices are being followed, recommending architectural changes to the website where necessary
  • Coordinating with the marketing team to ensure SEO best practices are being followed on all digital platforms
  • Researching the latest ranking factors and search engine algorithms
  • Ensuring SEO best practices are being followed at all three levels: On-page, off-page and technical
  • Constantly experimenting with different types of content to drive organic results

Qualification & Experience:

  • At least a Bachelor’s Degree (preferably in a data-driven field)
  • 1-2 years of prior experience in SEO & SEM
  • Experience in CMS, Google Analytics and relevant keyword research tools
  • Up-to-date with latest digital trends

Skills Required:

  • Excellent written communication skills
  • Ability to conduct research independently
  • Ability to think creatively to identify and resolve problems
  • Proficiency in MS Office


  • Market competitive salary package
  • Career growth opportunities
  • Health care benefits
  • Provident Fund & EOBI
  • Subsidized transport facility (subject to availability)

  Required Skills:

SEO Search Algorithms Google Analytics Analytics Optimization Web Development Salary Availability reporting MS Office Research Communication Marketing