KEY RESPONSIBILITIES

·         Oversee the planning, development and implementation of all marketing and communications, including print and digital content, website, email marketing, social media, public relations, newsletters, collateral and advertising.

·         Elevate the agency’s positioning and amplify its brand through the development and execution of communications strategy.

·         Measure, track and analyze marketing results to inform effective decision-making.

·         Ensure that brand identity, messaging, marketing and communications strategy are infused throughout all organizational efforts.

·         Oversee the daily activities of the Communications & Marketing function including budgeting, planning and execution.

·         Promote a culture of entrepreneurship, high-performance and continuous improvement, and develop staff using a supportive and collaborative approach.

·         Develop and maintain relationships with state and local media outlets. Prepare key spokespeople for media engagement.

·         Build strong relationships across the organization to stay current on our innovative programming and collaborations and infuse an awareness of marketing and messaging in all our work.

SKILLS & QUALIFICATIONS:

·         A Bachelor degree in communications or a related field is preferred.

·         A minimum of 5 years’ experience in marketing and communications with an increasing scope of responsibility and exceptional organizational messaging experience.

·         Demonstrated skills, knowledge and experience in the design and production of marketing materials, newsletters, press releases, direct mail, email and print materials and campaigns, managing websites, social media and other digital assets.

·         Exceptional writing, editing and story-telling skills.

·         Experience working with media outlets and handling crisis communications.

·         Exceptional oral, interpersonal and presentation skills with an ability to inform, influence and persuade.

·         High competence in analytics and performance measurements.