• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Design, build and maintain the company's social media presence
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

• Bachelor’s degree in marketing, business, or related field
• 8+ years’ experience in marketing and digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, Google 360 NetInsight, Omniture, WebTrends)