VP Market Research
Job Description:
Main Roles
- Responsible for managing, directing, organizing, and delivering research projects for extraordinary company growth and profitability.
- Lead ongoing reporting to support weekly commercial planning forum and cross-functional and ad hoc analyses.
- Developing and implementing a cohesive marketing plan to increase brand awareness.
Qualification
- Minimum Bachelor Degree in Management field
- Preferably Having experiences in market research industry especially in telecommunication business, retail , FMCG
- Having expertise in managing survey, customer data, questionnaire, survey, etc
- Strong analytical and project management skills
- Ability to be a quick learner as well as detail-oriented.
Responsibility
· Lead cross-functional analyses in Marketing that do not have a home in the vertical groups (e.g., NPS scores, senior management ad-hoc requests)
· Assemble competitors’ intelligence, conducting market studies and testing on new and emerging products in Indonesia at senior leadership’s request
· Receive high-level long-term customer experience strategy from Commercial Development group and translate it into tactical principles to guide Marketing groups and initiatives to improve the customer journey
· Review and prioritize targeted campaigns to optimize the customer experience
· On-going monitoring and reporting of customer experience KPIs and metrics
Required Skills:
Telecommunication Customer Experience FMCG Brand Awareness Campaigns Metrics R Market Research Retail reporting Research Strategy Testing Project Management Planning Business Marketing Management