Digital Planning Manager, E-Commerce, Jakarta
Job Description:
Responsibilities:
· Develop and execute coordinated multi-channel launch and digital marketing plans that build conversion intent and action for key products
· Drive end-to-end initiatives and tactical actions that drive business results
· Manage campaigns including establishing communication, tracking weekly results and other account metrics, and taking required action to capitalize on opportunities identified
· Uncover and communicate consumer insights to drive actionable conclusions and recommendations relative to story development, messaging, communication and launch plans
· Collect and use data to inform new campaigns and the evaluation of existing campaigns
· Brief and continuously collaborate with the content & creative team who will deliver campaign assets
· Drive achievement of campaign objectives and KPI targets
· Increase digital customer engagement and acquisition
· Develop targeted marketing campaign plans to drive qualified traffic and revenue-building activities
· Generate new ideas to drive conversion and build and execute successful business plans
· Assist with defining the ROI of all proposed plans and report on the actual ROI post-implementation based on performance
· Collaborate with Analytics & Reporting Department to prepare and present KPI’s in weekly and monthly reporting meetings to senior management and brand owners
· Define key measures of success and provide transparency into performance of those initiatives
Requirements:
· At least 2 years of working experience in a Retail or Ecommerce in a similar Marketing Role
· A minimum of Bachelor’s Degree in marketing or related field required We are looking for someone who understands working with data, establishing digital program
· Strong Communicator
· Strong analytical thinking
· Experienced in using excel Highly motivated and willing to learn new thing
· Must be able to communicate in Bahasa and EnglishDiploma or Bachelor degree holder any field.
Required Skills:
Messaging Working Experience Metrics Excel Campaigns Analytics E-commerce Retail Digital Marketing reporting Communication Planning Marketing Business Management