Marketing Analytics and E-CRM Senior Manager
Job Description:
Key Responsibilities:
• Manage other attribution and analytics tools to understand the campaign performance
• Manage the Dot Digital tool for value optimization
• Utilize statistical tools to identify, analyse, and interpret patterns and trends in complex data sets that could be helpful for the diagnosis and prediction
• Handle reports regarding the management stating trends, patterns, and predictions using relevant data
• Prepare final analysis reports for the stakeholders to understand the data-analysis steps, enabling stakeholders to take important decisions based on various data
Requirements:
• Bachelor's degree in any field
• Has 7+ of working experience in the related field is required.
• Fluent in English written and spoken
• Strong in mathematics to collect, measure, organize and analyse data
• Must have well knowledge in programming languages such as SQL, Oracle, R, MATLAB, and Python
• Has technical proficiency regarding database design development, data models, techniques for data mining, and segmentation
• Experience in handling reporting packages such as Business Objects, programming (JavaScript, XML, or ETL frameworks), databases
• Proven working experience in data analysis and proficient in statistics and statistical packages such as Excel, SPSS, SAS to be used for data set analysing
• Must have well knowledge in the process of creating and applying the most accurate algorithms to datasets in order to find solutions
• Great in problem-solving, accuracy, critical thinking, and attention to detail
• Adept at queries, writing reports, and making presentations
• Able to work in a team
Required Skills:
Segmentation Objects Performance Data Working Experience Reports Development SAS Database Design Excel Data Mining Mining Algorithms Programming Languages SPSS Analysis Optimization Matlab R Analytics Statistics Data Analysis Mathematics XML Databases Presentations Programming Writing Oracle Python SQL JavaScript Design Marketing Business English Management