Marketing Manager

Responsibilities

The marketing Manager is expected to;

• Design and implement comprehensive marketing strategies to create awareness of the company’s business activities,
• improve brand recognition and deliver consistent marketing messages in line with company objectives through effective online and offline marketing channels.
• Develop, manage and execute an integrated annual marketing plan.
• Define and implement product roadmaps and Provide direction for brand presence across all touch points.
• Define and develop Go-to-Markets strategy and collateral.
• Assist in guiding and creation of marketing material, digital and traditional marketing campaigns.
• Ensure consistent and appropriate brand management and corporate identity.
• Collaborate with sales to develop customer care plan, potential customers' needs and the company’s revenue forecast.
• Develop KPIs for all marketing tactics to empower revenues and to help in prioritization of activities and budget.
• Measure, monitor, and report on the performance of marketing campaigns and the effectiveness of marketing communications against intended goals.