GoHighLevel (GHL) Automation Specialist

About InnoStak
InnoStak is a software development, automation, and AI solutions company helping businesses streamline operations, improve customer experiences, and scale through technology.
We partner with agencies, SaaS companies, and service-based businesses to build powerful systems that combine CRM automation, AI, custom software development, integrations, and business process optimization.
Our clients span a variety of industries including:

• Coaching & Consulting
• Real Estate
• Tax & Accounting Firms
• Law Firms
• SaaS Companies
• AI-Powered Businesses
• Marketing Agencies

At InnoStak, we don't just build software—we build solutions that help businesses grow.

Who We're Looking For
At InnoStak, we're not looking for freelancers juggling multiple clients or contractors looking for their next short-term project.
We're looking for someone who wants to build a career.
We want a dedicated team member who is excited about growing alongside our company, taking ownership of their work, and becoming an important part of the InnoStak family.
This is a long-term opportunity for someone who values stability, professional growth, and being part of a collaborative team that is building innovative solutions in automation, AI, software development, and business systems.
If you're looking for a side hustle, project-based work, or part-time freelance engagements, this position is likely not the right fit.
If you're looking for a company where your contributions matter, where you can grow your skills, advance your career, and help shape the future of a growing technology company, we'd love to meet you.

The Opportunity
This is not a basic virtual assistant role.
We're looking for someone who understands how businesses operate and can build systems that improve efficiency, increase revenue, and create better client experiences.
As our GoHighLevel Automation Specialist, you'll play a critical role in helping our clients implement and optimize their CRM systems, automations, funnels, and customer journeys.
You'll work directly with our leadership team and collaborate with developers, automation specialists, and project managers to deliver exceptional results.

Responsibilities

GoHighLevel Administration

• Build and manage client GoHighLevel accounts
• Configure pipelines, opportunities, calendars, forms, surveys, and reporting
• Create, maintain, and optimize snapshots
• Support SaaS Mode environments and client onboarding
• Organize and maintain CRM systems and account structures
• Create internal documentation and process guides

Automation & Workflow Development

• Build advanced workflow automations
• Create email, SMS, voicemail, and nurture sequences
• Design client onboarding and fulfillment workflows
• Troubleshoot and optimize automation performance
• Improve lead management and customer lifecycle systems
• Identify opportunities to automate manual business processes

Funnels & Conversion Systems

• Build landing pages and sales funnels inside GoHighLevel
• Configure forms, calendars, automation triggers, and conversion tracking
• Optimize user experience and conversion performance
• Assist with campaign launches and lead generation systems

Integrations & Technical Setup

• Integrate third-party applications using Zapier, Make, APIs, and webhooks
• Configure Twilio, Mailgun, Stripe, calendars, and communication tools
• Support custom software integrations when needed
• Collaborate with developers on advanced implementations

AI & Emerging Technology

• Assist with AI-powered workflows and business automation
• Support implementation of AI tools within client operations
• Explore new ways to improve efficiency using automation and AI technologies

Qualifications
Required

• 2+ years of hands-on GoHighLevel experience
• Experience building workflows and automation systems
• Strong understanding of CRM management
• Experience building funnels and landing pages
• Experience with Zapier, Make, or similar automation platforms
• Strong written and verbal English communication skills
• Ability to work independently and solve problems proactively
• Excellent organizational skills and attention to detail
• Reliable internet connection and dedicated workspace

Preferred

• Experience with GoHighLevel SaaS Mode
• Experience working with agencies
• Familiarity with APIs and webhooks
• Experience supporting real estate, coaching, legal, or financial service businesses
• Experience with AI tools and AI workflow automation
• Basic understanding of software development concepts
• Experience with custom CRM integrations

What Success Looks Like

Within your first 90 days, you'll be able to:

• Independently manage client GoHighLevel accounts
• Build and troubleshoot automations with minimal supervision
• Create and launch funnels efficiently
• Improve client workflows and operational efficiency
• Contribute ideas that improve systems and client outcomes
• Become a trusted member of the InnoStak team

Why Join InnoStak?
At InnoStak, we believe our success is directly tied to the success of our team.
We're committed to helping our team members grow professionally inside the company while also supporting their personal goals outside of work.
Whether your goals involve advancing your career, developing new skills, supporting your family, purchasing a home, building financial stability, traveling, or creating opportunities for your future, we want to be a company that helps you get there.
We believe work should create opportunities, not limitations.
As we continue to grow, we're looking for people who want to build something meaningful with us. In return, we're committed to providing mentorship, growth opportunities, increased responsibilities, leadership paths, and a workplace where your contributions are recognized and valued.
Our goal is to create an environment where team members can thrive both professionally and personally while being part of a supportive and ambitious team.
When you win, we win.

Compensation & Benefits

• $6–$8 USD per hour (based on experience)
• Full-Time Position (40 Hours Per Week)
• Paid US Holidays
• Long-Term Career Opportunity
• Performance-Based Raises
• Growth and Leadership Opportunities
• Training and Professional Development
• Work on cutting-edge AI, automation, and software projects
• Supportive team culture focused on long-term success