Content Manager

Content Manager
Dubai, UAE
Initial 12 Month Contract

We're supporting a well established organisation with a global portfolio of healthcare events, content, and digital platforms. Content sits at the heart of how they attract and engage healthcare professionals and industry leaders worldwide, and this hire is all about making sure every article, campaign, and page tells a compelling story and drives real audience growth.

Job Summary

This is a strategic, hands on Content Manager role leading the content pillar within a healthcare marketing function. You will own content strategy and delivery across websites, campaigns, thought leadership, email, and event collateral, while leading a small content team and acting as the go to content partner for marketing, commercial, and digital stakeholders.

Key Responsibilities

Content Strategy and Planning

• Develop and deliver content strategies that support brand, audience acquisition, and engagement objectives across a global event portfolio.
• Use audience insight, market trends, and performance data to shape content planning and priorities across the full customer journey.

Content Creation and Editorial Leadership

• Act as lead copywriter for strategic campaigns and key brand initiatives, from website and landing page copy to emails, reports, video scripts, and thought leadership.
• Translate complex healthcare and industry topics into engaging, accessible, and commercially relevant content.
• Own editorial standards, ensuring consistent messaging and tone of voice across all outputs.

Audience Growth and SEO

• Drive audience growth through content designed to attract, engage, and retain healthcare professionals and industry stakeholders.
• Lead SEO best practice across all content, partnering with SEO and web teams to improve organic performance and discoverability.

Website Content and User Experience

• Own website content planning across digital platforms, developing page structures, content requirements, and wireframes with the web team.
• Ensure user journeys align with audience needs, brand messaging, and conversion goals.

Insights and Performance

• Track and report on content performance, engagement, traffic, and SEO metrics.
• Turn data into clear recommendations and present them confidently to senior stakeholders.

Team Leadership

• Lead, coach, and develop a team of three, including an Editorial Manager, Copywriter, and Content Manager, building a collaborative, high performing culture.

Stakeholder Management

• Build strong partnerships with event marketing, attendee marketing, commercial, web, and brand teams.
• Balance multiple projects and priorities, influencing decisions through audience insight and performance data.

Experience

• Proven experience in content marketing, content strategy, and audience development.
• Experience managing a content team and multiple content workstreams.
• Experience developing website content, content architecture, wireframes, and customer journeys.
• Background in healthcare, B2B events, media, or professional services is a strong advantage.

Skills

• Exceptional copywriting and editing skills across a wide range of channels and formats.
• Strong understanding of SEO, audience acquisition, content performance, and digital marketing.
• Confident using data and audience insight to shape strategy and decision making.
• Excellent communication and stakeholder management skills, with the confidence to present to senior leaders.
• Comfortable balancing big picture planning with hands on content creation.

Apply

If you're a storyteller with a strategic mind who loves turning insight into content that grows audiences, apply now or reach out for a confidential conversation