Brand Manager

Industry: F&B/Restaurants

About the client

Our client is one of Thailand's top-tier Thai restaurant group delivering authentic Thai flavors with modern sensibility. With over 60 outlets and multiple brands, including a well known Thai Street food brand, they've built a recipe for success both domestically and internationally.

The Role

They're looking for someone to shape and the new, famous Thai street-food brand. You'll help build the brand : brand identity, positioning, campaigns, and activations.

What You'll Do

• Define brand positioning and messaging specific to Thai street food culture.
• Manage the full brand lifecycle: localisation, creative assets, rollout, performance tracking.
• Develop and execute campaigns across online, offline, events, and delivery channels.
• Work closely with operations, menu teams, and marketing to align brand messaging with in-store and digital touchpoints.
• Monitor KPIs: brand awareness, customer sentiment, engagement, and sales lift.
• Stay ahead of street food and F&B trends keep the brand fresh yet authentic.

Who You Are

• 4-5 years in brand management, ideally within F&B (especially QSR, street food).
• Strong understanding of Thai culinary culture and consumer behavior.
• Creative, agile, with hands-on experience in execution.
• Great at cross-functional collaboration, data-driven, and fluent in Thai and English.