Brand Activation Executive

Position Summary

The Brand Activation Executive manages execution of agreed plans for relevant market/s to drive business growth consistent with the International marketing cycle plan and global direction. Champions the execution of marketing cycle plans both centrally and locally led, to local sales teams to deliver in-store excellence and drive business growth.

Career experience in FMCG is an advantage.

Universal Accountabilities

• Annual execution of the Marketing Plan
• Support in product portfolio and price management
• Execute the activations for the business
• Has solid understanding on key drivers for the business

Specific Accountabilities

• Execute the annual marketing plan focused on Vietnam Market to meet business objectives in line with global direction
• Develops a detailed understanding of all aspects of the market using global insights plus local category, trade, shopper and consumer and competitor data that provides competitive advantage
• Maintains a product portfolio and range relevant to the region, including promotional SKUs
• Provides recommendations on local market pricing in accordance with global pricing guidelines and indexes
• Implement local promotional and visibility programs for the portfolio.
• Adapts and leverages central visibility and promotional tools and assets to provide best in class retail presence and in-store communication.
• Support to execute area sponsorships and partnerships to drive conversion (where relevant).
• Support to manages distribution priorities with the sales team
• Works cross functionally with sales planning, marketing operations, shopper marketing, category management and global marketing to ensure flawless and on time execution of marketing initiatives

Required Skills and Experience

• Degree in Business, Marketing or similar discipline with minimum 2-3 years career experience within brand management / activation / execution function
• Solid evidence of working in consumer goods marketing and sales; experience in FMCG business is an advantage
• Exposure to working direct with customers and sales teams, as well as external agencies and research providers
• Experience of analyzing and utilizing trade audit data, and using tools such as NielsenIQ, and/or point-of-sales data
• Proficient in English language, able to collaborate and work well cross functionally, locally and regionally
• Demonstrated competencies in critical thinking, collaboration, customer focus, and achieving results in alignment with business goals.

Working Relationships & Environment

• Reports to Brand Activation Manager, Global Marketing Activation - Vietnam
• Key relationships internally will include Sales, Finance, Operations, International and Global colleagues