Performance Marketing Specialist - B2B

Performance Marketing Specialist

Location: Karachi, Pakistan
Type: Full-time
Industry: B2B SaaS

Who We Are:

Welcome to Idenfo, A Fintech company committed to providing an integrated Anti Money Laundering platform and top-notch compliance advisory services. We are a growing company where people are the most valuable asset.

Job Overview:

As the Performance Marketing Specialist, youll own and optimise our digital marketing campaigns across multiple channels to generate high-quality leads, drive conversions, and improve customer acquisition. Youll be responsible for developing, executing, and analysing paid campaigns that directly contribute to our growth objectives. This role requires a data-driven mindset, a strong understanding of the B2B SaaS landscape, and the ability to scale campaigns in a competitive market.

What You'll Be Doing

• Plan, execute, and optimize LinkedIn Ads and Google Search campaigns with laser precision
• Set up tracking (UTM, Google Analytics, HubSpot) to ensure every click, lead, and conversion is measured
• Build and refine customer outreach funnels using outbound tools like Apollo, Instantly, or Lemlist
• Collaborate on landing page CRO, A/B testing, and retargeting strategy
  Launch and iterate on rapid growth experiments (viral loops, mini-campaigns, PLG tactics)
• Own performance marketing metrics and present actionable insights regularly
• Work cross-functionally with product, sales, and content teams to align on goal
  
  Qualifications:
• 5- 6 years in performance marketing, ideally in B2B SaaS or finte

• Deep hands-on experience with LinkedIn Ads, Google Ads, and performance tracking tools
• Experience with CRO tools and landing page builders (e.g., Unbounce, Webflow, Instapage)
• Agile, self-starter mindsetcomfortable moving fast and adapting strategies on the go
• Bonus: Experience in fintech, payments, or startup environments

Why Join Us?

• Hybrid and flexible work culture
• High autonomy and ownership of your marketing performance
• Opportunity to make a measurable impact from day one
  .