Marketing Specialist

Highlights

· Competitive compensation and benefits packages

· Continuous professional development and learning opportunities

· Regular engagement activities and events

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MARKETING SPECIALIST

Work for our global clients and immerse in our rich and diverse company culture where you can thrive, grow and be #DecidedlyDifferent!



ROLE OVERVIEW

The Marketing Specialist is responsible for developing and executing strategic marketing initiatives to promote the firm's services, enhance brand visibility, and attract new clients. This role combines creativity, analytical thinking, and a thorough understanding of marketing techniques to achieve measurable growth for the firm.

MAIN RESPONSIBILITIES:

The Marketing Specialist shall perform duties and responsibilities including but not limited to the following:

Video Editing & Management:

• Edit and produce engaging video content for social media, websites, and other marketing campaigns.
• Collaborate with the team to create compelling storytelling through video.
• Experience with Adobe Premiere Pro, DaVinci Resolve or Final Cut Pro.
• Fluent with video editing, no matter the software.
• Able to edit audio to remove noises from sound, compress and limit, etc.
• You will need to create descriptions and thumbnails for each video.
• You will have to post other videos that have been completed by vendors, as well. These may require descriptions and other assets that you will be in charge of creating.

Video Posting & Scheduling:

• In charge of managing and scheduling videos across social media platforms.
• Its important to know platform requirements, and be able to cater captions, thumbnails, etc. to specific platforms.
• Ensure all content aligns with brand guidelines and marketing goals.

Content Creation, Digital Marketing and Management:

• Develop compelling content for the firm's website, social media channels, newsletters, and other platforms.
• Manage the firm's social media accounts, ensuring consistent branding and engagement.
• Write and distribute press releases, blog posts, and legal updates.

• Execute digital campaigns, including SEO, PPC, and email marketing.
• Monitor and analyze the performance of online campaigns and optimize them to achieve goals.

Client Outreach and Events:

• Organize and promote webinars, seminars, or community events to engage with clients and prospects.
• Maintain and expand the firm's client database for targeted marketing efforts.

Brand Management:

• Ensure all marketing materials adhere to the firm's brand guidelines.

• Other duties as assigned.

Requirements:

• At least 2+ years Marketing Specialist experience
• Proficient in business posts on social media platforms.
• Experience heavy video editing (short-form content) using Adobe Premiere and AI editing platforms.
  • Proven experience in video editing (portfolio required)
• Proven experience managing WordPress websites (portfolio required)
• Experience in SEO and web traffic data is required.
  • Preferably proficient in Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and email marketing platforms like Mailchimp, with a basic understanding of HTML/CSS and a strong enthusiasm for staying updated with digital marketing trends and tools.
• Familiar with webpage design and publishing best practices
• Exceptional at communication and building relationships
• Open to work on US time zones / night shift schedule
• Willing to work onsite at Rockwell Business Center, Ortigas, Pasig City