Job Openings Regional Marketing Communications Manager

About the job Regional Marketing Communications Manager

We are seeking an experienced marketing individual to join us as we scale up and expand our marketing activities across various business lines. You will own and lead the creation and distribution of multi-channel marketing assets and efforts that support:

  1. Igloo's Intermediary Platform Services, IPS (Agency) business across agent recruitment, engagement and retention that cut across offline, digital, social platforms and in-app
  2. Igloos B2B2C business across events and conferences and partner engagement

Championing Igloo's mission of providing affordable insurance for all, you will join our highly driven and talented team to build insurance products that are accessible and simple for everyone who needs them.

What you will do:

  • Develop integrated communications that support business goals and align with our Agency/B2B2C product and brand positioning
  • Work cross-functionally with Business, Marketing, Design, Product to develop multi-channel/multi-platform marketing messages and collateral as well as launch in new markets
  • Source and work with creative agencies/freelancers for creation of marketing collateral
  • Ensure our brand tone and manner is strong and consistent across all channels and marketing efforts and assets (events, email campaigns, web pages, promotional material, in-app content)
  • Collaborate and direct local marketing teams (Indonesia, Vietnam, Malaysia, Philippines) to develop a suite of centralised multi-channel marketing assets (brochures, banners, in-app content) for localisation
  • Be a brand custodian, ensuring strict adherence of brand guidelines across IPS and B2B2C brands
  • Create long and short-form content, including video for various mediums (brochures, banners, in-app training content and tutorials)
  • Lead and organize on-ground events for agent awareness, recruitment, engagement purposes
  • Use data to analyze impact and performance and adapt accordingly. Track and report on key performance metrics to senior management
  • Monitor key competitors in the market to inform our communications strategy
  • Identify platforms, events to reach new market segments and expand market share for the IPS business

What you will need:

  • Minimum 8 years of brand marketing, marketing communications, content marketing experience, in a regional role, with SEA experience
  • Minimum Degree in Marketing or equivalent
  • Prior experience working in a high-growth environment, ideally with a mix of experience in MNCs and start-ups.
  • Experience leading and running successful marketing campaigns
  • Leadership skills with the ability to set and prioritize goals
  • Data and Analytical Skills
  • Critical thinking skills and Growth Mindset
  • A self-starter with hands-on experience
  • Strong verbal and written communication skills
  • Experience working in a matrix organisation
  • Exceptional organizational skills with a high degree of attention to detail
  • Experience working in a fast-paced, highly collaborative organization
  • Successful track record in leading content / Brand strategy and its implementation