Content Specialist

About Cloud of Goods

At Cloud of Goods, we’re building the future of the rental economy a vibrant, human-centered platform where people can rent everything from strollers to scooters to cameras and more, with ease and trust. We believe Life is limitless, and we’re on a mission to make experiences accessible, sustainable, and shareable for everyone.

Role Overview

We’re looking for a Content Specialist who is passionate about content, storytelling, obsessed with quality, and data-savvy. This person will play a critical role in creating, auditing, and optimizing content across the Cloud of Goods website and marketing channels. You’ll collaborate closely with our UI/UX and Data teams to ensure content is informed by user behavior, analytics, and SEO insights helping us grow brand awareness, improve engagement, and drive conversions.

Key Responsibilities

• Website Content Management
  
  

  • Create, edit, and maintain high-quality content across product pages, city pages, category pages, and more.
    
    

  • Audit and update outdated or underperforming content based on analytics, SEO, and UX recommendations.
    
    

  • Ensure all website copy is clear, consistent, and aligned with brand voice and user intent.
    
    

• Blog & Editorial
  
  

  • Write engaging blog posts on topics such as travel tips, rental hacks, city guides, and customer stories.
    
    

  • Contribute to seasonal or event-based content calendars (e.g., holidays, festivals, new product launches).
    
    

  • Collaborate with the SEO team to optimize blog content for organic traffic growth.
    
    

• Cross-Channel Marketing Content
  
  

  • Develop on-brand copy for marketing campaigns, email newsletters, landing pages, and social assets.
    
    

  • Support content needs across branding, PR, influencer partnerships, and more as needed.
    
    

• Collaboration & Strategy
  
  

  • Work closely with UI/UX designers and product teams to improve content layout, structure, and relevance.
    
    

  • Use platform data, session recordings, and behavior analytics to identify content improvement opportunities.
    
    

  • Implement SEO best practices in collaboration with our SEO agency and in-house data team.

Qualifications

• 1+ years of experience in content creation, web copywriting, or digital marketing.

• Strong writing, editing, and storytelling skills with a portfolio of past work.

• Experience with CMS platforms (e.g., WordPress or similar) optional.

• Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics, Search Console).

• Comfortable working cross-functionally with design, data, and product teams.

• Ability to manage multiple content projects with attention to detail and deadlines.

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Work Model

• Hybrid work model with 3 in-office days per week.