Email Marketing Specialist

Role Overview

We’re seeking a data-driven Email Marketing Specialist with a strong grasp of audience segmentation, targeting, and full-cycle campaign management. You'll be responsible for owning the email marketing function end-to-end from ideation and content coordination to deployment, optimization, and performance analysis. The ideal candidate has experience setting up automated workflows across the marketing funnel and is comfortable working in a fast-paced, growth-oriented environment by cross coordinating with QA, Data, Content and UI/UX teams to optimize email marketing performance.

Key Responsibilities

• Campaign Strategy & Execution
  
  

  • Plan, build, and deploy email marketing campaigns for promotions, lifecycle nurturing, product education, and seasonal events.
    
    

  • Execute end-to-end campaign management including concepting, audience segmentation, copywriting coordination, testing, QA, scheduling, and performance analysis.
    

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• Automation & Workflows
  
  

  • Set up and maintain automated workflows for different stages of the customer journey (welcome series, cart abandonment, re-engagement, etc.).
    
    

  • Continuously improve automation logic based on data insights and user behavior.
    
    

• Audience Segmentation & Targeting
  
  

  • Develop and manage dynamic segments based on user behavior, preferences, past bookings, and engagement metrics.
    
    

  • A/B test subject lines, send times, and content blocks to optimize for opens, clicks, and conversions.
    
    

• Analytics & Optimization
  
  

  • Monitor email performance (open rates, click-through, bounce, unsubscribe, conversions, etc.) and report on insights weekly.
    
    

  • Implement strategies to improve deliverability and inbox placement.
    
    

• ESP Management
  
  

• Work in Klaviyo or a similar ESP (Email Service Provider) to manage templates, lists, automations, and reports.
  
  

• Ensure all campaigns are mobile-optimized, on-brand, and compliant with email best practices and privacy regulations.

Qualifications

• 2+ years of experience in email marketing with a track record of driving results.

• Strong hands-on experience with ESPs (Klaviyo preferred, but others like Mailchimp, HubSpot, ActiveCampaign, etc., are acceptable).

• Solid knowledge of customer segmentation, automated email journeys, and list hygiene.

• Data-savvy mindset with experience using metrics to optimize campaign performance.

• Familiarity with HTML/CSS for email and A/B testing platforms/tools.

• Excellent organizational skills and attention to detail.
  
  

Nice to Have

• Experience in a B2C marketplace, travel, or lifestyle brand.

• Knowledge of SMS marketing and integration with email campaigns.

Familiarity with Google Analytics and UTM tagging.