Lifecycle Marketing Associate - Customer Engagement

Lifecycle Marketing Associate - Customer Engagement

Why This Role Exists

A mission-driven consumer services company is seeking a Lifecycle Marketing Associate to help deepen customer relationships through strategic, personalized communication. The Engagement & Retention team focuses on understanding customer needs and delivering timely, relevant messaging that builds loyalty, encourages product adoption, and fosters long-term value.

This role supports efforts to scale and refine the customer journey, using tools like promotions, incentives, and educational content to improve engagement and adoption of energy-related offerings. Youll also support brand trust initiatives that communicate the companys commitment to savings, sustainability, and responsible energy use.

Youll play a critical part in building smarter lifecycle campaignstesting new ideas, analyzing data, and helping shape the way customers engage with the company across their lifecycle. This is a collaborative role that interfaces with creative, product, analytics, and marketing teams to make an immediate impact.

What Youll Do

• Design and execute lifecycle marketing campaigns that increase engagement and product usage, leveraging incentives, promotions, and educational content.
• Run structured experiments to test new ways to drive adoption (e.g., incentive frameworks, feature promotion) and apply learnings to future campaigns.
• Collaborate cross-functionally with brand, product marketing, analytics, and creative teams to craft compelling messaging and campaign strategies.
• Support pilot programs for emerging channelsassisting with segmentation, messaging, and executional logistics.
• Build, test (QA), launch, and monitor campaigns across email, SMS, and other lifecycle channels, ensuring accurate delivery and high-quality user experience.
• Support CRM personalization strategy by using customer attributes and behavior to increase campaign relevance and performance.
• Ensure governance and compliance across all lifecycle communicationsincluding copy approval for regulated messaging and adherence to blackout periods.
• Partner with analytics to track campaign performance, report on KPIs, and identify opportunities for growth or optimization.

What Youll Bring

• 3+ years of experience in lifecycle or CRM marketing, ideally within a B2C digital, tech, or subscription environment.
• Hands-on experience with ESPs or lifecycle platforms (e.g., Iterable, Braze), and personalization tools (e.g., Moveable Ink).
• Demonstrated ability to plan, manage, and execute campaigns across multiple channels with a high level of attention to detail.
• Familiarity with campaign data analysis and optimization; comfortable using SQL, Python, or other analytics tools.
• Strong collaboration and communication skills; able to thrive in ambiguous or fast-paced environments.
• Experience with customer segmentation, funnel strategy, or incentive-based engagement programs is a plus.
• A results-oriented, iterative mindset focused on testing, learning, and scaling what works.

Success Metrics

• Growth in net-new email leads (monthly volume and YoY growth).
• Lead-to-conversion rate improvement from lifecycle nurture campaigns.
• Increases in renewal conversion rate and renewal margin uplift.
• Lift in customer lifetime value (CLV) attributable to lifecycle marketing efforts.
• Automation coverage across 95% of active leads and customers.
• Lifecycle campaign reliability 99.5% (accurate delivery with zero critical errors per month).