Sr. Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

Why This Role Exists
A fast-scaling B2C services company is focused on two essential growth levers: (1) converting engaged prospects into paying customers, and (2) keeping those customers satisfied, informed, and on the right offering. This role is central to driving strategic initiatives that increase revenue, deepen engagement, and elevate the customer experience throughout the full lifecycle.

As the Lifecycle Marketing Lead, you will own the post-lead experiencefrom the initial welcome series to multi-year renewal campaignsreducing voluntary churn and maximizing customer lifetime value (CLV). The role combines creative campaign strategy with operational rigor, requiring a data-minded marketer who can build scalable programs across owned channels (email, in-app, SMS), enforce governance frameworks, and identify opportunities through analytics and experimentation.

Key Responsibilities

• Develop and lead a comprehensive lifecycle marketing strategy aligned with broader go-to-market and team objectives.
• Manage the full lifecycle campaign processplanning, execution, optimizationacross email, in-app notifications, and SMS.
• Track key metrics through dashboards; provide insights to stakeholders regularly.
• Design and interpret A/B tests and experiments to inform performance improvements.
• Map ideal customer journeys and conversion paths to identify high-impact opportunities.
• Create personalized, trigger-based messaging programs that deliver the right content at the right time.
• Implement and enforce governance structures to maintain consistency, quality, and compliance across lifecycle campaigns.
• Own renewal and re-engagement communicationstransforming pricing and rate updates into segmented, tested offers that protect margins and reduce churn.
• Collaborate with performance marketing to grow email acquisition channels (e.g., pop-ups, gated content, quote tools) and convert new leads through well-structured nurture sequences.
• Partner cross-functionally with brand, pricing, product, engineering, and data teams to align roadmaps and address infrastructure or data flow challenges.

Ideal Experience & Qualifications

• 8+ years of experience in lifecycle, CRM, or retention marketing, preferably within subscription-based industries (e.g., utilities, telecom, fintech, or direct-to-consumer services).
• Demonstrated ability to improve CX, reduce churn, and increase lead-to-sale conversion through automated journeys.
• Proficiency in tools such as Braze, Iterable, or equivalent ESPs; working knowledge of customer data platforms (e.g., Segment); and SQL fluency.
• Deep understanding of offer strategy, price elasticity, and their impact on unit economics.
• Familiarity with compliance frameworks such as TCPA and PUC requirements.
• Strong project management and cross-functional leadership skills, especially in fast-moving, high-growth environments.

Performance Metrics

• Monthly new email leads captured and YoY growth.
• Lead-to-customer conversion rates from nurture sequences.
• Renewal campaign performance: conversion rates, margin lift, and churn reduction.
• Early tenure churn and incremental CLV improvements from lifecycle initiatives.
• Campaign automation coverage: 95% of active customers and leads included in at least one live journey.
• Journey reliability: 99.5% successful sends with zero critical errors or policy violations.