Community Engagement Ambassador & Marketing Coordinator

Community Engagement Ambassador & Marketing Coordinator
Location: Santa Rosa, CA
Brand: YogaSix

About the Role
YogaSix Santa Rosa is looking for a passionate, energetic, and creative Community Engagement & Marketing Coordinator to grow our local presence, foster authentic connections, and elevate the YogaSix brand in Santa Rosa.

If you love yoga, community building, and unforgettable experiences both in-studio and out in the community this is the opportunity for you. You'll be at the forefront of local marketing, events, partnerships, and content creation, helping us fulfill our mission: making yoga inclusive, energizing, and transformational for everybody.

Key Responsibilities

Member Experience & Studio Events

• Plan and execute weekly in-studio activations that surprise and delight (e.g., wellness vendor days, tea tastings, themed classes).

• Coordinate milestone celebrations for members (e.g., 100-class achievements, birthdays, transformation journeys).

• Highlight a "Member of the Month" with social features and exclusive perks like merchandise, class packs, or free workshops.

• Manage community boards, gratitude walls, and wellness challenges to boost connection and retention.

Local Partnerships & Community Outreach

• Build strategic partnerships with local businesses, wellness providers, and apartment communities to drive trial and engagement.

• Coordinate pop-up yoga classes at parks, farmers markets, coworking spaces, and community events.

• Establish corporate wellness programs with local companies, offering exclusive rates or tailored class experiences.

• Develop referral and incentive programs to reward member advocacy and stimulate organic growth.

Social Media & Content Creation

• Own the studios local Instagram and Facebook accounts - post daily stories, reels, and behind-the-scenes highlights.

• Collaborate with instructors to film engaging short-form videos (e.g., pose breakdowns, class intros, yoga tips).

• Launch creative social media contests and referral campaigns (e.g., Bring a Friend Free Week, Post-Class Glow Up).

Event Planning & Marketing

• Host quarterly themed classes and community events (e.g., Full Moon Flows, Holiday Yoga Parties, 108 Sun Salutations).

• Organize studio open houses and bring-a-friend events to drive lead generation and trial.

• Support major events like grand openings, anniversaries, and community days with vendors, giveaways, and live music.

Lead Generation & CRM Support

• Partner with the Sales Team to capture and nurture leads from events, social campaigns, and pop-ups.

• Keep marketing metrics up to date in the CRM and assist with lead follow-ups.

• Collect member and prospect feedback to continually optimize outreach and event strategies.

Qualifications

Experience:

• 12 years in marketing, community outreach, events, or boutique fitness.

• Yoga or wellness background is a strong plus.

Skills:

• Excellent communicator and relationship builder

• Social media savvy (especially Instagram and short-form video trends)

• Highly organized, self-motivated, and resourceful

Personality:

• Vibrant, approachable, wellness-oriented, and passionate about yogas power to transform lives

Location:

• Must be local to Santa Rosa and able to attend events and pop-ups throughout the area

Why Join YogaSix Santa Rosa?

• Be part of a welcoming and transformative yoga community grounded in inclusion and growth

• Enjoy a flexible, creative work environment with passionate instructors and engaged members

• Make a lasting impact by helping more people discover the benefits of yoga for body and mind

How to Apply
Send your resume and a short video or note explaining why youre the ideal candidate to represent YogaSix Santa Rosa.
We want to know: How will you turn yoga into a movement in our city?