Brand Manager

Key Responsibilities

• Develop and execute brand strategies to achieve business objectives.
• Conduct market research and analyze consumer insights to identify opportunities.
• Oversee marketing campaigns, product launches, and promotional activities.
• Ensure brand consistency across advertising, communication, and packaging.
• Collaborate with sales, product development, and creative teams.
• Monitor competitor activity and industry trends.
• Manage budgets and measure the effectiveness of brand campaigns.
• Build strong relationships with media, agencies, and key partners.

Qualifications

• Bachelors degree in Marketing, Business Administration, Communications, or related field.
• Proven 3-5 years or above experience as a Brand Manager, or similar role.
• Experience as Brand Manager from FMCG or Distributor/Trading.
• Strong understanding of market research, data analysis, and consumer behavior.
• Excellent communication, leadership, and project management skills.
• Creative thinker with strong problem-solving abilities.
• Proficient in digital marketing tools and analytics platforms.
• Ability to work under pressure and manage multiple projects.