Marketing / Sales / E-Commerce

The Omni-Channel Specialist is responsible for managing and optimizing customer experiences across multiple channels, including online, offline, mobile, and social platforms. This role ensures a consistent brand presence, seamless customer journeys, and maximized engagement and conversions. The ideal candidate is data-driven, highly organized, and has a strong understanding of modern marketing and retail technologies.

Key Responsibilities:

• Develop, implement, and manage omni-channel strategies to deliver a consistent customer experience across all touchpoints.

• Coordinate marketing campaigns across digital and offline channels, including social media, email, website, in-store promotions, and mobile platforms.

• Monitor and analyze customer behavior, sales data, and channel performance to identify trends, insights, and opportunities.

• Collaborate with marketing, sales, e-commerce, and operations teams to ensure integrated campaigns and messaging.

• Optimize customer journeys by leveraging technology, personalization, and automation tools.

• Ensure accurate product information, inventory visibility, and pricing across all channels.

• Track campaign performance metrics and prepare reports for management with actionable insights.

• Stay updated on industry trends, emerging channels, and new marketing technologies.

• Assist in developing content, promotional materials, and customer engagement initiatives.

• Support the resolution of customer issues and feedback to enhance overall satisfaction.

Qualifications & Skills:

• Bachelors degree in Marketing, Business, E-Commerce, or a related field.

• Proven experience in omni-channel marketing, retail operations, or digital marketing.

• Strong understanding of customer behavior, journey mapping, and multi-channel strategies.

• Proficiency in marketing automation tools, CRM systems, analytics platforms, and e-commerce platforms.

• Excellent analytical, problem-solving, and project management skills.

• Strong communication, collaboration, and interpersonal abilities.

• Detail-oriented, proactive, and able to manage multiple initiatives simultaneously.

Competencies:

• Customer-focused mindset with a strategic approach to multi-channel engagement.

• Ability to analyze data and convert insights into actionable strategies.

• Creative thinking and innovation in marketing campaigns and customer interactions.

Career Progression:

• Successful performance may lead to roles such as Omni-Channel Manager, E-Commerce Manager, Marketing Manager, or Head of Customer Experience.