Category General Manager

We are seeking an experienced and results-driven Category General Manager (CGM) to lead strategy, growth, and performance of a key business category. The CGM will own the P&L, drive sales and profitability, manage vendor relationships, and develop customer-focused strategies to maximize market share. This role requires strong business acumen, leadership, and deep expertise in category management within a competitive retail or e-commerce environment.

Key Responsibilities

• Develop and execute the overall category strategy to achieve sales, margin, and market share goals.

• Own the P&L for the category, ensuring profitability and sustainable growth.

• Identify new product opportunities, trends, and customer insights to enhance category offerings.

• Build and maintain strong vendor and supplier relationships to optimize pricing, promotions, and product availability.

• Lead assortment planning, pricing, merchandising, and promotional strategies.

• Collaborate with marketing, supply chain, and operations teams to drive category growth.

• Monitor and analyze category performance, competitive landscape, and consumer trends.

• Develop demand forecasts and ensure effective inventory planning.

• Manage and mentor category managers, analysts, and cross-functional teams.

• Drive innovation and digital initiatives to strengthen customer engagement and online presence.

Qualifications & Skills

• Proven experience as a Category Manager, Head of Category, or General Manager in retail/e-commerce.

• Strong understanding of category management, merchandising, and supply chain principles.

• Demonstrated ability to manage P&L and deliver business results.

• Excellent negotiation, vendor management, and stakeholder engagement skills.

• Data-driven mindset with strong analytical and problem-solving abilities.

• Strategic thinker with execution excellence and leadership presence.

• Ability to thrive in a fast-paced, dynamic environment.

Education & Experience

• Bachelors degree in Business, Marketing, Supply Chain, or a related field (MBA preferred).

• 7+ years of experience in retail, FMCG, or e-commerce, with at least 3+ years in a leadership role.

• Experience with digital commerce platforms, analytics tools, and ERP systems.

What We Offer

• Competitive salary with performance-based bonuses.

• Health, wellness, and retirement benefits.

• Opportunities for career advancement into senior leadership roles.

• Exposure to large-scale business operations and decision-making.