Partner Marketing Specialist

Key Responsibilities:

• Partner Co-Marketing Programs:

  • Develop, execute, and manage co-marketing campaigns and initiatives with partners to drive lead generation, sales, and brand awareness.

  • Work with partners to create tailored marketing strategies that align with both company and partner goals.

  • Ensure effective collaboration on joint marketing activities such as events, digital campaigns, webinars, and content creation.

• Campaign Strategy & Execution:

  • Plan and execute multi-channel marketing campaigns, including email, social media, webinars, events, and online advertising.

  • Work with partners to co-create content, including blog posts, case studies, white papers, and promotional materials, ensuring they reflect both brand identities.

  • Track and measure the performance of campaigns, providing regular updates and actionable insights to partners and internal teams.

• Partner Enablement & Support:

  • Provide partners with marketing tools, templates, and resources to help them effectively promote company products or services.

  • Ensure that partners have access to the latest sales collateral, product information, and promotional materials.

  • Train and guide partners on how to use marketing tools, implement campaigns, and track campaign performance.

• Relationship Building:

  • Cultivate strong relationships with key partner stakeholders to ensure alignment on marketing strategies and execution.

  • Work closely with the Partner Account Managers and Partner Development teams to ensure marketing initiatives are integrated into overall partner business strategies.

• Performance Tracking & Reporting:

  • Monitor and analyze the performance of partner marketing activities, using metrics like lead generation, conversion rates, and sales.

  • Provide regular performance reports to both internal teams and partners, identifying areas for improvement and optimizing future campaigns.

• Event Marketing:

  • Plan, coordinate, and execute joint partner events such as conferences, webinars, trade shows, and seminars.

  • Ensure that events are well-attended, and lead generation and networking opportunities are maximized.

• Brand Consistency & Messaging:

  • Ensure that all partner marketing materials adhere to brand guidelines and maintain consistency across all touchpoints.

  • Work with the design and creative teams to produce visually engaging and on-brand marketing content.

• Market Research & Insights:

  • Stay informed about industry trends, competitor marketing activities, and emerging marketing strategies.

  • Provide actionable insights to partners and internal teams to help refine marketing approaches and stay competitive in the market.

Requirements:

• Education:

  • Bachelors degree in Marketing, Business, Communications, or a related field.

  • Additional certifications in digital marketing or partner management are a plus.

• Experience:

  • Minimum of 3-5 years of experience in marketing, preferably with a focus on partner marketing or channel marketing in a B2B environment.

  • Experience with co-marketing, joint campaigns, and building marketing relationships with external partners is strongly preferred.

• Skills & Abilities:

  • Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.

  • Excellent communication and presentation skills, with the ability to collaborate effectively with internal and external teams.

  • Proficiency in digital marketing platforms (e.g., email marketing software, CRM tools, social media advertising).

  • Strong analytical skills with the ability to measure campaign performance and make data-driven recommendations.

  • Creative problem-solving skills, with the ability to tailor marketing strategies to different partner needs.

• Technical Proficiency:

  • Experience with marketing automation tools (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).

  • Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Preferred Qualifications:

• Experience working in a specific industry relevant to the companys products, such as IT, SaaS, or technology solutions.

• Knowledge of SEO/SEM, content marketing, and paid media campaigns.

• Previous experience with partner relationship management software or tools.

• Familiarity with social media platforms and online advertising tools, such as LinkedIn, Google Ads, and Facebook Ads.

Working Conditions:

• Full-time position with some travel required for partner meetings, events, and conferences.

• Ability to work remotely or in a hybrid environment, depending on company policies.

• Flexibility in working hours to accommodate different time zones of international partners and stakeholders.