Online Marketing Manager - Remote

Job Overview

We are looking for an innovative and results-driven Online Marketing Manager to lead our digital marketing strategy and oversee all online marketing initiatives. The candidate will be responsible for planning, executing, and optimizing campaigns across digital platforms to increase brand awareness, generate leads, and boost conversions. The ideal applicant should have a proven track record in online marketing, strong analytical skills, and the ability to manage a team.

Key Responsibilities

• Develop and implement effective digital marketing strategies to achieve business goals.

• Manage online campaigns across channels including SEO, SEM, email marketing, social media, and paid advertising.

• Oversee website content management and ensure brand consistency across platforms.

• Monitor and analyze campaign performance using analytics tools (Google Analytics, SEMrush, etc.).

• Optimize marketing spend for maximum ROI.

• Lead and mentor the digital marketing team.

• Collaborate with sales and product teams to align marketing campaigns with business objectives.

• Manage relationships with external vendors, agencies, and partners.

• Stay updated on the latest digital marketing trends and emerging technologies.

Requirements

• Education: Bachelors degree in Marketing, Business, or related field (MBA preferred).

• Experience: Minimum 35 years of proven experience in digital/online marketing with at least 2 years in a managerial role.

• Strong knowledge of SEO, SEM, PPC, Google Ads, Social Media Marketing, and Email Campaigns.

• Proficiency in digital marketing tools and platforms (Google Analytics, HubSpot, Mailchimp, etc.).

• Excellent written and verbal communication skills.

• Strong leadership, project management, and organizational abilities.

• Ability to analyze data, interpret insights, and make data-driven decisions.

Preferred Skills

• Experience in e-commerce or B2B online marketing.

• Knowledge of content marketing, affiliate marketing, and influencer collaborations.

• Graphic design or basic video editing skills (a plus).

• Strong creative thinking and problem-solving abilities.