Brand Marketing Manager

About the Company

We captures the consumer attention by providing a state-of-the-art, efficient, elegant range of power products: UPS, inverters, batteries, solar panels, and solar power solutions.

Description

Title: Brand Marketing Manager

Working Hours: 9am to 5pm

Working Days: Mon-to-Sat (Sun Off)

Location: Lahore (Gulberg) & Karachi (Dolmen Mall)

Salary Range: 175k to 250k

Reporting Line: CEO

Industry: Transportation, Logistics, Supply Chain and Storage

About the Company:We captures the consumer attention by providing a state-of-the-art, efficient, elegant range of power products: UPS, inverters, batteries, solar panels, and solar power solutions.

Responsibilities:

• Analyze brand positioning and consumer insights.
• Monitor marketing trends, research consumer markets, and competitors' activities.
• Develop customized marketing and advertising strategies.
• Oversee social media accounts and ensure brand consistency.
• Supervise new and ongoing marketing and advertising activities.
• Measure and report the performance of all marketing campaigns and KPIs.
• Perform research on current benchmark trends and audience preferences.
• Design and implement a social media strategy to align with business goals.
• Monitor SEO and other social media platforms and web traffic metrics.
• Stay up to date with current technologies and trends in social media, design tools, and applications.

Requirements and Skills:

• Bachelor's degree in Marketing or relevant field.
• 3 to 5 years of Proven experience as a Brand Marketing Manager or similar role.
• Hands-on experience in content management.
• Proven ability to develop brand and marketing strategies.
• Experience in identifying target audiences and devising effective campaigns.
• Strong analytical skills partnered with a creative mind.
• Solid knowledge of SEO, keyword research, and Google Analytics.
• Knowledge of online marketing channels.
• Experience in social media video and photo production creation.
• Ability to create attractive video and photo content applicable for social media platforms.
• Video and photo equipment handling skills.
• Proficiency with digital technology and editing software.
• Creative storytelling skills.
• Analyze brand positioning and consumer insights.
• Monitor marketing trends, research consumer markets, and competitors' activities.
• Develop customized marketing and advertising strategies.
• Oversee social media accounts and ensure brand consistency.
• Supervise new and ongoing marketing and advertising activities.
• Measure and report the performance of all marketing campaigns and KPIs.
• Perform research on current benchmark trends and audience preferences.
• Design and implement a social media strategy to align with business goals.
• Monitor SEO and other social media platforms and web traffic metrics.
• Stay up to date with current technologies and trends in social media, design tools, and applications