Brand Manager

About the Company:

We are a leading player in QSR Chains, committed to delivering quality products and services to our customers. Our brand is synonymous with innovation, quality, and customer satisfaction. We are looking for a talented and experienced Brand Manager to join our dynamic marketing team and drive our brand's growth and awareness.

Job Description:

We are seeking a highly motivated and experienced Brand Manager with a background in QSR Chains or FMCG to join our team. The ideal candidate will have a minimum of 3 to 5 years of experience in brand management within the FMCG, MNC, or QSR sectors. This role is pivotal in creating and enhancing brand awareness, ensuring our brand remains competitive and appealing to our target audience.

Key Responsibilities:

• Brand Strategy Development: Develop and implement comprehensive brand strategies to enhance brand awareness, market presence, and customer engagement.
• Market Research: Conduct thorough market research to identify trends, opportunities, and competitive positioning.
• Campaign Management: Plan, execute, and monitor marketing campaigns across various channels to promote the brand and its products.
• Brand Communication: Ensure consistent and effective brand messaging across all marketing materials and channels.
• Collaboration: Work closely with cross-functional teams, including product development, sales, and creative teams, to ensure brand alignment and successful execution of brand initiatives.
• Performance Analysis: Analyze the effectiveness of marketing campaigns and strategies, providing insights and recommendations for continuous improvement.
• Budget Management: Manage the brand budget effectively to maximize ROI on brand activities and campaigns.

Qualifications:

• Education: Bachelors degree in Marketing, Business Administration, or a related field.
• Experience: Minimum of 3 to 5 years of experience in brand management, specifically within the FMCG, MNC, or QSR industries.
• Skills: Strong understanding of brand strategy, market research, and campaign management.
• Communication: Excellent verbal and written communication skills.
• Analytical Abilities: Strong analytical skills to assess campaign performance and market trends.
• Creativity: Creative thinker with the ability to develop innovative marketing strategies.
• Team Player: Ability to work collaboratively with cross-functional teams.

Additional Requirements:

• Proven track record of creating successful brand awareness campaigns.
• Experience in managing and growing brands within competitive markets.
• Ability to thrive in a fast-paced and dynamic work environment.

Benefits:

• Competitive salary and performance-based incentives.
• Comprehensive health insurance and wellness programs.
• Opportunities for professional development and career growth.
• Collaborative and inclusive work environment.