Advertising Director - Remote

Job Summary:

We are seeking an experienced and visionary Advertising Director to lead our advertising strategy, execution, and performance across all media platforms. This role is responsible for overseeing campaign development, managing agency/vendor relationships, guiding creative direction, and ensuring alignment with broader brand and business goals. The ideal candidate brings a blend of creativity, strategic thinking, leadership, and data-driven decision-making to build and scale impactful advertising programs.

Key Responsibilities:

Strategic Leadership

• Develop and lead the companys overall advertising strategy (digital, traditional, social, out-of-home, etc.) to drive brand awareness, customer acquisition, and revenue growth.

• Translate business objectives into high-impact advertising campaigns and measurable KPIs.

• Collaborate with senior leadership on go-to-market strategies, media planning, and brand positioning.

Campaign Management

• Oversee the planning, execution, and optimization of multi-channel ad campaigns.

• Guide creative development in partnership with internal teams or external agencies to ensure consistent brand voice and messaging.

• Analyze campaign performance and make strategic recommendations to maximize ROI.

Team & Vendor Oversight

• Lead, mentor, and grow a high-performing in-house advertising or media team.

• Manage relationships with advertising agencies, media buyers, creative vendors, and freelancers.

• Review and approve media plans, ad creatives, budgets, and timelines.

Budget & Resource Management

• Own the advertising budget; forecast, allocate, and track spend across campaigns.

• Negotiate contracts with media partners and vendors to maximize value and efficiency.

Innovation & Insights

• Stay current on advertising trends, consumer behavior, and emerging platforms.

• Identify and test new channels, tools, and approaches to stay ahead of the competition.

• Drive data-driven decisions using analytics tools (e.g., Google Analytics, social media insights, ad platform data).

Required Qualifications:

• Bachelors degree in Marketing, Advertising, Communications, or related field (Masters preferred).

• 812+ years of progressive experience in advertising or marketing, with at least 35 years in a leadership role.

• Deep understanding of advertising ecosystems including digital, TV, radio, print, and programmatic media.

• Proven track record of managing large-scale advertising budgets and campaigns with measurable success.

• Exceptional leadership, communication, and cross-functional collaboration skills.

• Strong analytical mindset with experience in advertising analytics and performance measurement.

Preferred Qualifications:

• Experience in a specific industry such as consumer goods, tech, fashion, or media.

• Experience managing in-house teams and/or agency relationships.

• Familiarity with ad platforms (Google Ads, Meta Business Manager, DSPs, YouTube, LinkedIn Ads).