Head Digital marketing

Key Responsibilities:

1. Strategy Development:

   • Develop and implement a holistic digital marketing strategy that integrates seamlessly with overall marketing and business objectives.
   • Stay abreast of industry trends, emerging technologies, and competitor activities to identify new opportunities and threats.

2. Team Leadership:

   • Lead, mentor, and inspire a high-performing digital marketing team, fostering collaboration and a results-driven culture.
   • Provide strategic direction, guidance, and support to team members.

3. Digital Campaign Management:

   • Oversee the planning, execution, and optimization of all digital marketing campaigns across various channels, including but not limited to SEO, SEM, social media, email, and content marketing.
   • Ensure campaigns are aligned with brand messaging and consistently reflect the company's values.

4. Data Analysis and Reporting:

   • Utilize analytics tools to track, measure, and report on the performance of digital marketing initiatives.
   • Provide regular, actionable insights to leadership and relevant stakeholders, making data-driven recommendations for optimization.

5. Budget Management:

   • Develop and manage the digital marketing budget, allocating resources effectively to maximize ROI.
   • Monitor spending and adjust strategies as needed to achieve objectives within budget constraints.

6. Collaboration:

   • Collaborate with cross-functional teams, including product development, sales, and customer support, to ensure alignment and integration of marketing strategies.