Account Based Marketing Manager

Key Responsibilities:

• Develop and execute end-to-end ABM strategies tailored to key target accounts across different industry verticals.

• Partner with sales and customer success teams to identify key accounts and create custom marketing programs.

• Build and manage multi-channel campaigns (email, digital, events, direct mail, etc.) to engage buying committees within target accounts.

• Leverage marketing automation and CRM tools to segment audiences, track performance, and optimize campaigns.

• Align with sales to monitor account engagement, pipeline influence, and revenue contribution from ABM efforts.

• Use analytics and reporting tools to measure the effectiveness of campaigns and make data-driven recommendations.

• Coordinate with the content team to tailor messaging and assets for different stages of the buyer journey.

• Maintain a strong understanding of the market landscape, competitive positioning, and customer needs.

Qualifications:

• 36 years of B2B marketing experience, with at least 2 years focused on ABM or enterprise marketing.

• Proven track record of building and managing successful ABM campaigns that drive pipeline and revenue.

• Proficiency with ABM and marketing tools such as HubSpot, Marketo, Salesforce, Demandbase, 6sense, or similar platforms.

• Strong project management skills and attention to detail.

• Excellent collaboration and communication skills to work cross-functionally.

• Ability to think strategically and execute tactically in a fast-paced environment.

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus).